Word: soda
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Dates: during 2000-2009
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McDonald's new national ad campaign will revolve around a national "dollar value menu" that will eventually include the Big 'N' Tasty burger, the McChicken sandwich and special sizes of fries, soda, salad and various desserts. It may not strike anyone as anything particularly new, but it will transmit a unified, consistent message about a bargain. By moving away from sporadic deep discounting in favor of a permanent two-tier menu that keeps signature products like the Big Mac at the top, Mickey D's is following the model that Wendy's has successfully used to lure in penny-pinching...
Those who applaud the ban suggest it will model healthy behavior, and many celebrated the decision as a victorious springboard towards improving the health of students in southern California. Lack of soda in the schools’ vending machines, they argue, will reduce consumption of the unhealthy, sugar-and-sodium-laden drink, avail other beverage choices and change the way students think about food. But the change in no way prevents students from bringing soda from home or from consuming soda on campus. Many students in the urban Los Angeles school district already opt to eat off campus at lunch...
...selling soda on campus will not improve the dietary habits of these Los Angeles students. Granted, the school board’s concern about the health of students is necessary. The proponents of this ban seek to battle the ever-increasing obesity epidemic, which involves many of our nation’s children, and is estimated to effect or threaten some 40 percent of Los Angeles’ children. However this move to ban soda is, on its own, too simple—the best remedy to help these students must involve a drastic change in diet education and exercise...
...Angeles school board needs a plan to address the lost funds and the health issues simultaneously. Such a plan would replace the soda in vending machines with more healthy beverages. While some schools have considered this option, the school board should advocate for this universally. Additionally, the schools should seek a long-term education curriculum to impress students with healthy behavior useful throughout their lives...
...attention given to the Los Angeles school board’s move has prompted many other school districts around the nation to consider a similar ban. The Los Angeles school district is the second largest in the United States and its move to ban soda without other educational reforms has set an irresponsible example for these other districts to follow. Instead of just emulating Los Angeles, other school districts that seek improved health for their students must recognize the limited effect of the ban and consequently enact a plan to actually address health problems...