Word: soda
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Dates: during 2000-2009
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Late last month, the Los Angeles school board unanimously voted to ban soda sales in all secondary schools, a move that eliminates an important financial resource. Each year, the average secondary school has received approximately $39,000 in revenue from soda sales from vending machines. While the intentions of this move are to improve the health of Los Angeles secondary school students, on its own it only deprives schools of much-needed funds...
...McDonald's new national ad campaign will revolve around a national "dollar value menu" that will eventually include the Big 'N' Tasty burger, the McChicken sandwich and special sizes of fries, soda, salad and various desserts. It may not strike anyone as anything particularly new, but it will transmit a unified, consistent message about a bargain. By moving away from sporadic deep discounting in favor of a permanent two-tier menu that keeps signature products like the Big Mac at the top, Mickey D's is following the model that Wendy's has successfully used to lure in penny-pinching...
...It’s awesome I get to walk around yelling ‘Popcorn! Soda!’” said Elijah Hutchinson ’06. “Even though I’m sure there’ll be lots of clean...
Covert product placement has been around for years, with movie and TV producers accepting cash for the casual positioning of a particular brand of soda or make of sports car in the background of a scene. But now the concept has leaped off the screen into other areas of life, often catching consumers unaware. Celebrities such as Lauren Bacall and Kathleen Turner appear on talk shows and praise prescription drugs without disclosing that they have been paid by the drugmakers. Marketers give expensive sneakers, colognes or even cars to young trendsetters on college campuses, at the fringes of show...
...Anxious residents in skiffs and rafts paddle their belongings to higher ground or to the river bank a few hundred meters away. A dozen families live in the open air on a concrete sidewalk within sight of their flooded homes and businesses. Rao Houxing stacks a few crates of soda and soy milk that he's salvaged from his shop for thirsty neighbors who are reduced to washing their clothes in a river that now flows down the street. Rao glances at his flooded shop, Great Bridge Foodstuffs, and shrugs at the irony. "I'll need a bridge just...