Word: soda
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Both stores gear their merchandise toward the needs of late-night crammers. Stationery supplies and munchies ranging from nacho chips and picante sauce to ice cream and soda make up the great majority of the stock...
Both stores gear their merchandise toward the needs of late-night crammers. Stationery supplies and munchies ranging from nacho chips and picante sauce to ice cream and soda make up the great majority of the stock...
...same old-favorite brands year after year. Now suddenly the liquor, beer and wine companies seem to have hit on the right formula for keeping their customers in a drinking mood. They have decided to win over the members of the baby-boom generation, who were raised on soda pop and feel no compulsion to acquire a taste for Scotch, with an outpouring of wine and liquor coolers, fruity cordials, sparkling wines and cocktails...
Michael Crete and R. Stuart Bewley, two entrepreneurs in Lodi, Calif., helped get the wave rolling when they invented California Cooler in 1981, taking their recipe from traditional beach-party punches made of white wine, fruit juice and soda. By the time they sold their business last September to Louisville's Brown-Forman distillers for $146 million, more than 75 imitators had appeared on the scene. This year an estimated 70 million cases of wine coolers will be sold, up some 72% from 1985, making a total market of more than $1.2 billion...
...regular wine. "We're showing people they can still have a good time partying and not get blown away," says Chuck Blank, marketing manager for California Cooler. Yet another selling point is perceived . healthfulness, even though most coolers have as many calories as a similar- size can of regular soda. The beverage appeals particularly to women, who buy about 70% of all coolers sold, yet it has managed to escape the stigma of wimpiness...