Word: soda
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Like many small high-technology companies, B & W has parlayed astute innovation and aggressive marketing into rapid growth. In 1945 the firm started out manufacturing the valves used to mix soda water and syrup in Coca-Cola machines at soda fountains. Since then it has made machine tools for General Electric, R.C.A. and Texas Instruments. Between 1975 and 1979 business expanded by 25% annually...
This night, Action Herbie was working on his picks for the following day. "I like Philly," he kept mumbling between sips of a club soda (Herbie doesn't drink), "and I love Oakland. Ain't no way Oakland's gonna lose...
...returned repeatedly to find many of those streets transformed. There were more spontaneous introductions, ogling of Western clothing and transactions for profit. At the Peace Café, Benefit-the-People Wang had quick eyes for American cigarettes, Inca-bloc watches and hard currencies. He and his friends drank orange soda mixed with beer and discussed which foreign visitor might like to get it on with Golden Thunder Chen...
...railroad roomette just north of Jacksonville on the Miami-to-New York run with the radiator sizzling in an amok, red-mad psychotic overboil and George McGovern sitting beside you, telling you his philosophy of government." Boom! "In the late seventies there was the bottle of Perrier, a French soda water. The fashionable American expense-account lunch drink became lighter and lighter, but not cheaper and cheaper. The soda water sold for $2.50 a glass in Manhattan restaurants." Zap! "The success of People was due to three things: (1) it always showed you other people's living rooms...
...paper products and dog food. Savings can be substantial. A 32-oz. bottle of no-brand ketchup normally costs 89?, as compared with about $1.30 for nationally advertised brands. Doris Brown, a Chicago house wife with two children, says, "Whenever I can, I buy generic items-bathroom tissue and soda for the kids...