Word: soda
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...more tangible legal theories could pose a serious threat to the food firms. One is based on deceptive advertising, the other on aggressive marketing to children. Plaintiffs' lawyers are looking at school-board contracts that give big soda companies exclusive placement in school vending machines in return for cash payments. School boards from Seattle to New York City are reconsidering their partnerships with soda vendors. Thanks in part to the publicity generated by the initial lawsuit against McDonald's, "there has been a shift in perception," said Marion Nestle, chair of the Department of Nutrition and Food Studies...
Lawyers are already striking indirectly at food companies by examining their contracts with local school boards. In almost half of U.S. school districts, officials allow companies such as Coca-Cola and PepsiCo to sell soda in school vending machines or on-campus stores. Some school districts have exclusive arrangements with a soda company, which gets an opportunity to build brand loyalty among young consumers. In return, cash-starved schools receive up-front payments and in many cases a percentage of sales. The National Soft Drink Association claims that less than 10% of school districts have these exclusive arrangements, but that...
...aggressive tactics will undermine quieter efforts to address health and nutrition issues. In several cities parents and teachers have succeeded in persuading school boards to remove junk food from hallways without resorting to lawsuits. A coalition of parents and teachers persuaded the Los Angeles Unified School District to ban soda sales in district schools beginning in 2004. In late August the school board will consider whether to set tougher nutrition standards for cafeteria menus and vending-machine snacks. In June the New York City Department of Education announced it would ban candy and soda from school vending machines and would...
...last month by the World Health Organization. "I'm seeing younger and younger kids overweight--as young as 10 months old," says Jan Hangen, a clinical nutrition specialist at Children's Hospital Boston. "Parents bring babies into the office in these huge strollers packed with food and snacks, drinking soda and juice. We never used to see that...
...Many parents think Gatorade and other sports drinks are healthy summer beverages, but such drinks are often high in both sodium and sugar. Michele Simon, founder of the Center for Informed Food Choices, says sugary sports drinks like Capri-Sun Sport are nearly as unhealthy as soda, and recommends that exercising kids opt for water instead. Kraft lists the first three ingredients as water, high fructose corn syrup and sugar, with 16 grams of sugar and 55 milligrams of sodium in every little pouch. "This is just another form of sugar water," Simon says. "Athletes in Florida running marathons...