Word: soda
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...Bonus: all the Dunkaroos and Fruit by the Foot you could ask for (and some beer, too). Next, FM headed to the PfoHo Belltower, where she was shooed away because the party was at capacity. But after flashing her press credentials, she was treated to the house drink: pineapple soda and rum. Finally, at the Dudley House Co-Op, the alternative crowd grinded to everything from reggaeton to Ace of Base and played an intense drinking game known as “Fuck You Pyramid” (don’t ask—we don’t know...
...Shelbyville's largest employer, with more than 800 workers. Salaries start at $16.50 an hour, and the benefits at this German company are, well, positively European. In one of its factories along the Blue River, a row of mammoth 2400 furnaces spin the plant's secret recipe of sand, soda ash, borax and limestone into billions of billowy glass fibers, which will be cooled, packed and cut into battens of fiber-glass insulation. The workers running the furnaces are the last of a dying breed: people holding good jobs who never earned a high school diploma. Thirty years...
...soft-drink industry on its head. Teas, sports drinks, bottled water and energy drinks, once considered niche players, are driving the market, while the once invincible colas have lost their crown. "Carbonated beverages are in serious trouble," says Tom Pirko, president of BevMark, an industry consulting firm. Shipments of soda slipped 0.7% in 2005, says Beverage Digest--the first annual decline in 20 years. Coca-Cola's flagship, Coke Classic, was down 2%; Pepsi-Cola fell 3.2%. And soda is absorbing some of the blame for America's obesity. A study released in early March linked soda to teenage weight...
Some analysts think that Vultaggio's stubborn streak, especially his rejection of advertising, is hurting him. Pirko, president of BevMark, believes that with soda lagging, Coke and Pepsi will shift some focus to trouncing Arizona. "It's vulnerable," Pirko says of Arizona. "Word of mouth might work when there's little competition, but now the shelves are overloaded, groaning with new products. He who spends is usually he who gets the space." Vultaggio is utterly unmoved. "We've got a winning formula," he says. "What's the sense of changing...
...take creative control of at least the few square meters of the world they call home. When everything else looks like a mess, it's neat to know you can fix just about anything with a dash of vinegar and a sprinkle of bicarb soda...