Word: sodaed
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Good thing there's a new chew in town--the Trident Advantage with Baking Soda. This time, Trident's product designers have packaged their goods in distinctly inedible plastic bubbles. While Trident Advantage may boast special powers--whitens teeth, reduces plaque and risk of gum decay--the rectangular gum pieces look and taste strikingly similar to peppermint Chiclets. And guess what--both gum products are manufactured by Warner-Lambert! But if these up-scale Chiclets cost $1.69 for a package of 12 pieces, consider taking a nibble at the packaging--you might get you're money's worth...
...There's also my odd penchant for soda fountains. Nothing rocks my world more than walking into a soda fountain, putting two dimes on the linoleum counter top and striding over to the jukebox. Then, as the music starts up, there's the faintly exhibitionist thrill to sitting down on a 50s art deco stool, ordering up a milkshake loaded with cream and cinnamon and recreating a scene worthy of Norman Rockwell...
...imagemakers and tunesmiths that made stars of the Backstreet Boys. Swedish producer Max Martin, who has also worked with Ace of Base, came in to write Spears' signature song. American Eric Foster White, who produces Boyzone and Hi-Five, wrote three of Spears' catchiest tunes, including the frothy Soda Pop. British director Nigel Dick, who shot the Backstreet Boys' video As Long as You Love Me, was hired to add what he describes as "fun, life, color, energy and a bit of sex, I suppose...
...sexual abuse--and gave it psychological complexity. This earlier work, making its off-Broadway debut, takes a complex premise--twin sisters embody women's changing roles from the 1950s through the '80s--but hammers it with obviousness. Swoosie Kurtz plays both the "good" sister Myrna, who goes from soda-fountain virgin to Republican matron, and the "bad" Myra, who becomes a radical terrorist. The play depends too heavily on easy pop-cultural cliches and the usual hit parade of nostalgic oldies. Forget the play; bring back Teresa Brewer...
...line brands have taken a turn for the worse. Overseas markets have turned sour, with, first, Southeast Asia, then Russia and now Latin America producing surprises to the downside. Amazingly, these weakened economies have shown more appetite for computer hardware and software than for fancy razors and soda. A stronger dollar took away some of the pizazz. And some of the great brands have run out of room to show double-digit growth without bumping into one another. This week saw another tough quarter from Pepsi, which can seem to win only if it spends massively to take market share...