Word: sodaed
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Katzenberg, who during his 10 years at Disney was involved with the making of cartoon hits from The Little Mermaid through The Lion King, believes he has everything to prove. For years, he was known as "the golden retriever"--the superefficient executive who, revved up on diet soda, worked from dawn to dinner. But the nickname contained an implicit insult: Can a dog--even a clever dog--be creative...
...roller hockey games in the parking lot. Veer beyond the All-Clad pots offered at Williams-Sonoma and you might just stumble upon a cooking class. Walk into an Old Navy clothing store and you're apt to find clerks handing out tote bags for carrying merchandise, a soda fountain, and a billboard announcing the store's au courant motto: SHOPPING IS FUN AGAIN...
...made a lucky guess on the Crash. He truly deserves to be remembered for what he did during that second career of his, the one that began when he was deep into middle age. In founding Merrill Lynch--his partner and sidekick, Edmund C. ("Eddie") Lynch, was a soda-fountain-equipment salesman--Merrill created an important and enduring institution. But more than that, he started the country down an important and enduring path...
...exactly what business Coke was in--a task that is far harder than you think. For instance, he taught his executives that when they set goals for market share, they needed to focus on the share of stomach, not the share of carbonated beverages. His adversary was water, not soda. By this definition, Coke's 40%-plus market share became 3%, changing the company's view of growth. He then redefined the term global for a company that was already seemingly everywhere. By 1997 he pushed Coke's overseas profits up to nearly 80% of total earnings, from 65%. This...
...domestic farmers like the Fanjuls are shielded from real-world prices. So in the U.S., raw sugar sells for about $22 a pound, more than double the price most of the world pays. The cost to Americans: at least $1.4 billion in the form of higher prices for candy, soda and other sweet things of life. A GAO study, moreover, has estimated that nearly half the subsidy goes to large sugar producers like the Fanjuls...