Word: sodaed
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...their own sitcoms. In a partnership with Paramount TV, Procter & Gamble is now airing Home Court on NBC and, on CBS, Almost Perfect and Good Company. The latter show is set at an ad agency where copywriters spent most of one episode ridiculing a "toilet paper with baking soda"--a product actually sold by P&G rival Scott Paper. While P&G also owns several long-running daytime soap operas, the baking soda gibe is the sort of "product message" (a.k.a. advertisement) that gains mileage and legitimacy when slipped sub rosa into a prime-time showcase. (P&G swears that...
...propose that every Harvard undergraduate invite a homeless person to Loker Commons sometime during the present semester. It might be for a snack or a soda or a three-course dinner. In the end result, each student should have tithed his Crimson Cash--that is, spent roughly $10 on the indigent...
...from the ministry sends shock waves that will ripple down through the Wilmot family history. His youngest son Teddy, watching his father try to support the family by selling encyclopedias door to door and then slowly dying of tuberculosis, becomes cautious and fearful. He takes a job as a soda jerk and eventually marries one of his customers. She is religious, but Teddy tells her not to expect him to share her faith: "My poor dad wanted to believe and needed to believe and God just stayed silent...
...right." The truth, though, is that we don't want to eat right. What we want is to eat whatever we feel like, in whatever quantity we want, without gaining weight or clogging up our arteries. And food producers are delighted to cooperate: supermarket shelves overflow with diet soda, sugar-free candy and, in recent years, fat-free cookies, crackers and snacks of all descriptions. Some of them may taste like chemical-flavored cardboard, but for millions of diet-conscious consumers, they're better than practicing self-control...
Shaking a contraption that resembles two soda bottles attached at the mouth, Stone demonstrated that the direction in which the water flows between bottles depends only on the way in which one shakes the bottles...