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...spends $3.5 billion a year on soft drinks, and 60% of that money-$2 billion-goes for carbonated cola concoctions based on the West African kola nut, which Africans chew for refreshment. With their strong cola sales, front-running Coca-Cola and runner-up PepsiCo have long dominated the soda-pop industry. Lacking a popular cola contender, Canada Dry Corp. has run a poor third despite its lead in ginger ale. Now, in a move to put more fizz in its fortunes, the company has brought out a new variety of cola drink that is 99% caffeine-free...

Author: /time Magazine | Title: Corporations: A Touch of Effervescence | 3/8/1968 | See Source »

...pint of whisky, with soda, on two successive days, and eight weeks later had a normal healthy boy. Dr. Fuchs then refined the method, so that he now takes doubly sterile (spore-free as well as germfree) alcohol and makes a solution about as strong as a tall highball. Instead of giving patients a swig, he drips it into their veins. Among 100 patients so far treated this way at New York Hospital, and at least 200 more at White Medical Center in Los Angeles, the alcohol cut short the contractions in about 70% and delayed birth for as long...

Author: /time Magazine | Title: Obstetrics: Drink-- and Have A Normal Delivery | 2/9/1968 | See Source »

Sermons and soda-water the day after...

Author: /time Magazine | Title: Books: Short Notices: Feb. 9, 1968 | 2/9/1968 | See Source »

...dotes on work. An average day includes twelve hours at the office, another three working at home-after which Saunders relaxes with a vengeance. He ordinarily takes a couple of double martinis before dinner, wine during the meal, and brandy plus two or three Scotches and soda afterward. Not long ago, at a reunion at Roanoke College, where Alumnus Saunders ('30) is now chairman of the trustees, a classmate told him: "You always were a lucky guy." Replied Saunders: "Yes, I suppose I was-but I have also noticed that the harder you work the luckier...

Author: /time Magazine | Title: Railroads: Toward the 21st Century Ltd. | 1/26/1968 | See Source »

...Dirty Mother (brandy and Kahlua, a liqueur that tastes like sweetened coffee), the Half-and-Half (half Scotch and half milk or cream), the My Diane (gin and cordials with orange juice and coconut milk) and such relatively innocuous favorites as Dubonnet on the rocks and Campari and soda. Today a bar must carry 50% more brands and be prepared to make a 100% greater assortment of drinks than ten years...

Author: /time Magazine | Title: Essay: HOW AMERICA DRINKS | 12/29/1967 | See Source »

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