Word: sodaed
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...being led by kids, who, having picked up the habit from Mom, are taking it with them as they grow up--the way boomers did soda for breakfast. In the driver's seat is the French brand Yoplait, which has gone from $3 million in sales to more than $1.1 billion since General Mills acquired the U.S. licensing rights to the brand in 1977. Over 10 years, Yoplait, with sister brand Colombo, has jumped from 23% of the $3 billion U.S. yogurt market to about 38%. A powerhouse for General Mills, based in Minneapolis, Minn., Yoplait is rivaled only...
While some may criticize the deal that former President Bill Clinton made with soda companies to remove high-calorie, sugary drinks from school vending machines, at least he made a deal [May 15]. Parents, PTAs and school boards have apparently been unable to muster similar strength to teach kids and vendors that the availability of soda is not a right. Some people lament the loss of revenue from the drink machines, but since when did revenue rate higher than the health of our kids? Until we change our diets and teach our children how to make better eating choices...
...time when sports and other extracurricular activities are being cut from schools throughout the U.S., solely getting rid of soda and other sugar-filled drinks is a Band-Aid for a bigger problem. Although I understand how those drinks help contribute to the problems of obesity and Type 2 diabetes faced by our youth, we must not forget that physical education and sports programs, which also prevent obesity and diabetes, are being trimmed from inner-city school budgets every year. I commend the Clinton Foundation for its efforts, but I suggest that its campaign be extended to highlight the importance...
...approaching food and beverage companies about voluntarily controlling what they sell to kids. Of all the unhealthy foods students consume, sugary beverages were the obvious place to start. First of all, kids drink tons of the stuff. The average 11-to-14-year-old consumes almost twice as much soda as water; 15-to-19-year-olds pour down an average of two 12-oz. servings of soda every day--in the process consuming 1.5 lbs. of sugar each week. The benefits of dialing back the sugary drinks would accrue not just to the kids but also to the beverage...
...introduced so many healthier options, like mineral water and low-sugar juices. The beverage companies at first pushed back against restrictions in the high schools: Magaziner says they argued that if these kids were almost old enough to fight in Iraq, why should they be denied their choice of soda? The companies ultimately relented, but with so many product lines and so many portion sizes, working out the details took time. Says Magaziner: "We negotiated drink by drink with them, literally." Most of the time it was Magaziner who did the jawboning. Only when things got stuck would he bring...