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Action follows in the wake of the Mond pilgrimages. As every Britisher knows. Father Ludwig Mond had come to England from Germany with 40,000 marks, a device for making and bottling soda-water, and infinite faith. That faith was somewhat tremulously shared by Fraulein Henrietta Herz, daughter of Father Ludwig's German landlady, who had loaned him her small capital. As a speculative venture, the loan was one of the most successful in history. Fraulein Herz lived to be repaid 200% each year on her advance. Father Ludwig lived to see his British factory a spectacular success...

Author: /time Magazine | Title: Business & Finance: Chemical & Nickel Tycoon | 10/29/1928 | See Source »

When Lord Melchett landed in Manhattan, last month, no sophisticated observer believed he would repeat Father Ludwig's career and start building a factory to make soda-water. He had, in a manner of speaking, quite enough factories already. Less than two years ago, he had linked Brunner Mond Co. with Nobel Industries, Inc. (explosives) and British Dyestuffs, Ltd., to create England's largest holding company. As chairman of the board of Imperial Chemical Industries. Ltd. (I. C. I.), he presides over a corporation with an authorized capital of nearly...

Author: /time Magazine | Title: Business & Finance: Chemical & Nickel Tycoon | 10/29/1928 | See Source »

There are 306 recipes in the book. Sixteen of these are temperance drinks, such as: "DRINK FOR THE DOG DAYS. A bottle of soda water poured into a large goblet, in which a lemon ice has been placed, forms a deliciously cool and refreshing drink; but should be taken with some care, and positively avoided whilst you are very...

Author: /time Magazine | Title: National Affairs: How to Mix | 10/22/1928 | See Source »

Tobacco & Sodas. United Cigar Stores bought considerable stock in Bastian-Blessing Co., from whom it will buy all its soda fountain equipment needed during the next ten years. Bastian-Blessing dividends thus will be a sort of indirect, shuttle profit to United Cigars...

Author: /time Magazine | Title: Business & Finance: Mergers: Oct. 15, 1928 | 10/15/1928 | See Source »

Janet Gaynor, newer to fame, is currently contrasted with Clara Bow. Clara stood for sex; Janet for sentiment. The Bow-sprite lingers at the great U. S. soda-fountain of youth, along with 'Varsity drags, high school fraternities, sheikism, shebaism, girls who say "If you don't think so, you're ca-RAzy," insipid youths who say "And I don't mean perhaps." More truly, with greater ease than any other cinemactress, the Bow-sprite typifies the slangy, vital grisette who frolics in and out of adolescence, does her marrying, gets the embonpoint...

Author: /time Magazine | Title: Cinema: The New Pictures Oct. 15, 1928 | 10/15/1928 | See Source »

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