Word: sodaed
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Menu prices will be competitive with other value restaurants in the Square. Brush said that hamburger prices will start under $3 and fountain soda will be available for 85 cents...
...little shed behind Joy Whitehouse's modest home is filled with aluminum cans--soda cans, soup cans and vegetable cans--that she collects from neighbors or finds during her periodic expeditions along the roadside. Two times a month, she takes them to a recycler, who pays her as much as $30 for her harvest of castoffs. When your fixed income is $942 a month, an extra $30 here and there makes a big difference. After paying rent, utilities and insurance, Whitehouse is left with less than $40 a week to cover everything else. So the money from cans helps...
...multicolor prototype bottle called Love Being is hardly the kind of packaging you would expect from straitlaced Coca-Cola. But with soda sales sagging, the company is showing some new verve, assembling an international team of marketing specialists to create what it hopes will become the shiny embodiment of liquid cool. Coke is introducing a mod series of bottles called M5 to try to perk up its 119-year-old cola while launching some slick new drinks to recharge a business that has been slowly losing momentum...
...Isdell's brief tenure as chief, the company has already served up a range of new drinks, including three energy boosters, a Splenda-sweetened Diet Coke and a zero-calorie soda. It's diving deeper into an alternative beverage market flooded with novel brands, from energy drinks and flavored teas to fruity milk and canned coffee. And in pumping an extra $400 million into the company's global marketing budget for its 400 drinks, Isdell has made it clear that he has no intention of letting the world's most valuable nameplate (worth $67.5 billion, according to Interbrand) slip...
...some industry experts, Coke's innovative project may be missing the point. Diet brands, for instance, are the fastest-growing soda segment. Coke has seven low-calorie versions of its cola, ranging from Caffeine-Free Diet Coke to Diet Coke with Lime; diet drinks make up 29% of the soda market, according to Beverage Digest. Pepsi earlier this year announced that Diet Pepsi would become its flagship brand, a tectonic shift. "Cola is the fastest-declining category, and for Coke to succeed, they need a new blueprint," says Phil Lempert, food-industry analyst and author of The Lempert Report...