Word: sodaed
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...step further. "We took the variable of nationalism," he says. Earlier this year, for the Cricket World Cup, a sporting event in India of Super Bowl importance, Pepsi launched a fluorescent-blue cola matching the color of the wildly popular national cricket team. A television ad for the soda showed a blue-clad movie actor bluntly saying, "Drink Pepsi Blue. Cheer for the men in blue...
...step further. "We took the variable of nationalism," he says. Earlier this year, for the Cricket World Cup, a sporting event in India of Super Bowl importance, Pepsi launched a fluorescent-blue cola matching the color of the wildly popular national cricket team. A television ad for the soda showed a blue-clad movie actor bluntly saying, "Drink Pepsi Blue. Cheer for the men in blue...
...sugary sodas are designed to appeal to kids, what are adults supposed to drink? If Steve Hersch has his way, they'll reach for a more mature kind of soda like his. Hersch, 37, is the founder of GuS (Grown up Soda), a new line of less-sweet but intensely flavored sodas such as Dry Valencia Orange, Dry Meyer Lemon and Extra Dry Ginger Ale. "When you grow up, your tastes change," he says. "You want drinks that are less sweet and more flavorful." And he's not the only soft-drink entrepreneur chasing this market. Tommy's Naked Sodas...
...fattening the children by starving the schools. People buy into the pro-tax-cut mentality, and then schools - and children - pay the price. Many schools have cut physical education classes and after-school sports, and some have even eliminated recess. Cash-strapped school districts make deals to let soda and candy machines and fast food into the schools in return for money that we weren't willing to pay in taxes. Peggy Datz California...
Manufacturers have also launched a push to make ice cream as accessible as soda and snacks by rolling out vending machines in convenience stores, gas stations and video stores that serve up frozen treats...