Word: sodas
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Dates: during 1960-1969
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John O'Hara, who wrote those lines in a prologue to Sermons and Soda-Water, a trio of novellas published in 1960, likes to think of himself as a social historian whose principal medium happens to be fiction. When Historian Allan Nevins said that no one could really understand the U.S. of the 1930s without reading O'Hara's novel Butterfield 8, the author took it as the handsome compliment it was intended to be. The journalist in O'Hara ever lurks just beneath the surface of the novelist; Butterfield 8, in fact, was a piece...
...Scotch & Soda. Dowie's tastes run to Scotch and soda and Mozart, but his talent clearly is selling beer. "All beers taste pretty much alike in the U.S.," says Dowie, "so it boils down to who does the best promotion." He credits Carling's 15-year-old slogan, "Mabel! Black Label" for its surge in the U.S. market. Like many other brewers, he also bets heavily on sports sponsorships, last week laid out $450,000 for the Carling World Golf Championship tournament in Detroit...
...faddists include finicky types who do not eat certain foods, especially fruits, "because they're too acid." Or they do eat mildly acid citrus fruits because they have convinced themselves that orange juice, for example, produces an alkaline reaction in the stomach. Some drinkers avoid highballs with a soda mix, claiming that the carbon dioxide that turns the stuff fizzy also turns their stomachs acid. Contrariwise, others take a glass of plain soda to settle their acid stomachs. Many sufferers gulp black coffee, which actually stimulates an empty stomach to produce more acid, and may be irritating; coffee with...
...enzymes, but no one is sure). So some make a fetish of avoiding chocolate, or uncooked cucumbers, or all cucumbers, or uncooked cabbage, or all cabbage. Then there is the fellow who loudly proclaims, "I can eat anything"-and then slips off to the bathroom for a dollop of soda bicarb...
...choked off the supply of new equipment and spare parts. But there is also Cuba's own bureaucracy and inefficiency. In factory after factory, production "norms" are blandly ignored. Unfortunately for Fidel, many have-nots simply care not. In Santiago we noticed some workers stacking cases of soda pop, and one man was methodically dropping every fifth case, shattering scores of bottles. As we walked toward the man, down went another case, and he gave us a sly, knowing wink. It seems he was pressed into his job, and he didn't like...