Word: sodas
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Dates: during 1970-1979
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...DRINK. I concurred in the general consensus and elbowed and gouged my way up to the bar in vintage Ed King, clip-'em-on-the-sweep fashion. The bar-tender, a smallish man unaccustomed to such mass displays of joviality, informed me that Scotch and soda was going for $1.90 that night. Ed King, I realized, would run a frugal administration, having already cut back on essential social services. I settled for ginger...
Another Mem Hall tradition is Mr. Test When you take your first Mem Hall exam you will see him; a rotund man, his bald pate rimmed by electro-shock curly hair, a bottle of soda surgically grafted to his hand and his mellifluous bass vice oozing out of the corners of the giant mead hall in which exams are given...
...later forming a conga line on Main Street. At midmorning, in Washta (pop. 319), Joyce Johnson and friends from the United Methodist Church sold 600 Ibs. of hamburger and 400 Ibs. of hot dogs, 1,500 pieces of fruit, 7,000 candy bars and close to 280 cases of soda (no beer); the women figured on a $2,000 profit for the church. Outside Iowa Falls (pop. 6,454), Robert Eddy and pals set up a keg of suds in his van with a sign proclaiming FREE BEER. At Varina (pop. 140), where the Lions Club put on a spread...
Brigham's--Harvard Square. Very standard stuff: burgers, fries, shakes and sandwiches, none of which is going to stick in your memory, or your digestive system, for very long. If you're into classic American soda-shop fare, though, this is the place. It's also open 24 hours a day, which comes in handy around exam time, but can also lead to some interesting experiences: around 4 a.m. or so some of the world's most intense weirdos pop out from under the sidewalks, and it seems they all make a bee-line for Brigham's. It must...
Back in the '50s, there was a fuss over a brainwashing technique known as subliminal communication. A movie theater found that if its films included tiny blips of commercials for popcorn and soda -moving past so quickly that the viewer did not consciously realize he was seeing them-popcorn and soda sales went up. These results were highly uncertain, though, and the technique was abandoned. Since 1957 it has been against FCC policy to permit subliminal techniques on television. Last month, however, the agency made an emergency exception...