Word: soderbergh
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...indie comedy My Big Fat Greek Wedding has found an audience, with minimal advertising and generous word of mouth. And Miramax is betting against the glut of blockbusters with four art-house movies this summer, including Oscar Wilde's The Importance of Being Earnest and Full Frontal, director Steven Soderbergh's star-studded but extremely arty movie set for release Aug. 2. "The premise behind releasing all these is, there's nothing for my mother and my friends to see in the summer," says Mark Gill, president of Miramax L.A. "They're not going to all the big blockbusters. They...
...films are actually having an easier time finding homes. The country's top 75 markets all have art houses or artistically bent multiplexes where small movies are sought after. "The only time it's dangerous to open against a commercial film is when that film is by Scorsese or Soderbergh or the Coen brothers," says Jack Foley, distribution and marketing chief for Focus, which is releasing The Kid Stays in the Picture, a documentary about maverick '70s movie producer Robert Evans, opposite the Austin Powers sequel...
...kilter characters that led him to the original Insomnia, a 1997 Norwegian film. When he found out Warner Bros. was planning a remake, he applied for the job. The producers wanted a more established director, but they came around after a private prerelease screening of Memento. Steven Soderbergh, a Nolan fan, signed on as an executive producer. Although Insomnia's budget was 10 times Memento's, says Soderbergh, "I felt the odds of making a distinctive film would be increased if they hired somebody young and hungry...
...Steven Soderbergh wants you to see movies the way he sees movies. When he and his cinematographer finish a film, they lift it out of its chemical bath and take it to a projection booth for its first and most perfect screening. The color and contrast are true and bright from edge to edge, free of dust and precisely in focus. "Nobody, including us, ever sees it that good again," says Soderbergh, the Oscar-winning director of Traffic and Erin Brockovich. "Even after that first screening, it's got dirt on it and scratches...
...have to be this way. The latest digital-projection systems, which run from digital-data files rather than reels of film, can deliver images as sharp and rich as the best film print, without ever degrading. After viewing a demonstration of a projector using Texas Instruments' DLP Cinema technology, Soderbergh says, "I thought, 'Why don't we have this everywhere?' It's like seeing a pristine camera negative print every time." The quality of digital projection--which works for movies shot on film and later converted, as well as for digital or computer-generated movies--is no secret. Soderbergh released...