Word: soft-soaping
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...lines like "The presidency is not an academic exercise," which Gore used to nail Bill Bradley in the primaries. She tweaks Gore's speeches and debate answers, always pushing him to speak plainly and with heart. One of her key contributions, says her mother, is that Karenna doesn't "soft-soap it." Her father recalls an occasion when all the hired hands told him he'd given a great speech. Karenna waited until they were gone. "Dad," she started, "it wasn't a great speech...
...bestseller Eleni, Gage reported the results of his researches as well as set down his own recollections of what it was like to live in Greece during both World War II and the Greek Civil War. The result was characterized by a judicious mix of soft-soap elegizing about Gage's happy life with his mother and sisters before Greece's Civil War and hard-core indictments of the men who shattered their peaceful idyll...
Leading the assault on the bar is Soft-soap, which is made by Minnetonka, Inc., a Minnesota toiletries manufacturer. Soft-soap sells for about $1.50 for a 10½-oz. bottle that is the equivalent of five bars of soap. Minnetonka currently has about half of the liquid soap market, with Jergens and Yardley its main competitors. The Minnesota company has invested $6 million to advertise its hand cleaner as "soap without the soapy mess." Says Vice President and General Manager Wallace Marx, formerly director of new products at Pillsbury: "People are tired of messy soap bars that just melt...
Bottoms & Boots. In a rambling press conference, Sihanouk made the elaborate claim that the U.S. had vainly attempted to soft-soap him last November by sending Jacqueline Kennedy over on a sub rosa diplomatic mission. "Chester Bowles is going to try to succeed where Mrs. Kennedy failed," Sihanouk declared. "But Chester Bowles, no matter how he smiles, does not have and never will have the seductive effect of Mrs. Kennedy. He will go home empty-handed." For good measure, Sihanouk added: "I do not want to lose my dignity, I do not want to lick the bottom and boots...
...bunch of former G.I.s who can't get into a jerkwater college because they cannot find a place to live. They high-pressure a kindly prof into letting them make a flophouse of his living room; but a big-shot trustee gets mad at the idea. Then they soft-soap a racketeer into turning a building he has leased into a dormitory instead of a dive. But the trustee only gets madder. It takes an act more of plotboiling to get the boys safely enrolled...