Word: soft
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Dates: during 1930-1939
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...last week, with 35,000 miles in her wake and her bows scoured with the spray of more than seven seas. Idle Hour breezed in from the blue Atlantic and hove to off Manhattan's Battery wall. At her helm was no pessimistic college senior, but a persuasive, soft-spoken yarn spinner who had ridden out a depression, tasted the tang of the world, and had a tale to sell...
...Filipinos of today are soft and easygoing. Our tendency toward parasitism is not inclined to sustained strenuous effort. Face-saving is our dominant note in the confused symphony of our existence. Our sense of righteousness often is dulled by a desire for personal gain. We lack the superb courage which impels action because it is right. Our greatest fear is not to do wrong, but to be caught doing wrong. Our conception of virtue is conventional. We take religion lightly and we think lip-service equivalent to a deep, abiding faith. Patriotism among us is only skin deep and incapable...
...bone at the root of the tongue as a wedge in the larynx. His technique consists of cutting loose the upper left end of the bone, swinging it down into the desired position in the larynx, and planting it in the thyroid cartilage, firmest section of laryngeal framework. The soft tissues adhering to the hyoid bone are not scraped off, since they provide a good blood supply. As a living graft, with one end assured of normal circulation, the hyoid bone is far superior to any foreign graft clipped from the rib or ear. Only disadvantage, said ruddy, vigorous...
...method similar to that used in making rayon from cellulose. The finished product is straw-colored, resembles the best grade, washed and carded Merino wool, but will not shrink so much and is mothproof. By varying the acids used in curdling the milk they claim they can make a soft, silky grade or a hard, stronger type of yarn. Although Messrs. Gould and Whittier do not know exactly what it will cost to produce synthetic wool commercially, they are certain it can be sold about as cheaply as rayon (50? a Ib.). As soon as the Bureau of Dairy Industry...
...Arthur Hoyt Scott, who got into the business in 1905. He persuaded his father and uncle to start a "sanitary line" of six standardized brands to be promoted as quality, trademarked products. Young Arthur Scott also devised the company's first effective slogan, "Soft as old linen." By 1910 it was apparent that his idea of specialization was correct; his six brands provided 80% of the total sales of $726,264.09. About that time Scott paper towels came into being as the result of a carload of paper too crunchy for toilet use. Together, the two products...