Word: soft
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Dates: during 1950-1959
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Asked if he could do better against Eisenhower next time, he replied crisply: "I think anybody could." He criticized the President's "tough talk" before the Geneva Conference and his soft words there. "I, for one," said Stevenson, "had never expected an American President to plead with a third-string Communist [meaning Soviet Defense Minister Marshal Georgy Zhukov] to please believe that the U.S. wants peace...
CANNED COKES are getting a try-out from Coca-Cola. After holding out steadily against the canned soft-drink boom (TIME, April 26, 1954), Coca-Cola is turning out 100,000 cartons (24 cans per carton) of Cokes for the Army and Air Force Exchange Service in the Far East, seems likely to try the idea on civilian markets if the test works well...
...ambassadors arrived in Geneva, Chou tested with his pitch pipe and sent forth the soft tone which has become so popular in the Kremlin. Said he to a Communist Party Congress in Peking: "The number of American civilians in China is small and their question can be easily settled . . . The Chinese people hope that the countries of Asia and the Pacific region, including the U.S., will sign a pact of collective peace...
...soft spot in its heart for Russian musicians. Over the years it has made heroes of such men as Rachmaninoff, Horowitz, Heifetz and Stravinsky, and they in turn have made the U.S. their home. Today there is another generation of Russian virtuosos. The best of them, Violinist David Oistrakh, 47, and Pianist Emil Gilels, 38, have been sweeping through Europe in recent years, but no top Soviet artist has appeared in the U.S. since the end of World...
...farmers appreciate your fine July 4 article, ''Automation on the Farm." However, lest the urban public think that farming has become a soft, push-button operation, let me emphasize that today's farmers work as hard as their forebears, and under much more tension, to keep the expensive machinery and larger herds producing...