Word: soft
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Dates: during 1950-1959
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George and Marjorie Button lived a soft and pleasant life in Los Angeles. They owned two Cadillacs, splashed in a heated swimming pool, entertained 1,500 guests a year in their $100,000 house. Five pages of pictures highlighted them as a "lucky" U.S. family in LIFE'S "Special Issue on the American Woman" (Dec. 24, 1956). They shot elephants in Africa, spent holidays in Hawaii, toured the Holy Land, knocked about Europe...
None of these happenings was supernatural. The village and its fields stand on a thin crust of soft clay over a vast labyrinth of caves and tunnels some 30 miles long where, since Roman times, men have undermined their homes by quarrying out the sandstone to build them. The quarries, abandoned in the 1900s, were put to new use in 1918 when Willem Heynen and other villagers discovered that the cave galleries had the ideal temperature and humidity for growing mushrooms...
...Some soft spots remained. Detroit, with a Chrysler strike piled on top of layoffs, about held its own with 1957 sales. The spots were more than offset. Atlanta registered sales 4% above 1957 (which merchants said was "incredible." because 1957 was 8% better than 1956). The biggest surprise of all was in New York. With the nine major newspapers shut down by a strike (see PRESS), department stores lost some mail- and phone-order business, and total sales were below anticipation, but they set new records. Said one top store executive: "It was wonderful...
...present, communes would not be extended to urban centers because "bourgeois ideology is still prevalent in the cities." Tibet (where Red troops have their hands full with the rebellious Khamba tribesmen) was also exempted from the dubious joys of the people's communes. The Communists now soft-pedal their boast that they have wiped out China's patriarchal system. Tweaked on this point by John Foster Dulles, the Central Committee passed a unanimous resolution referring to Dulles as "a stupid fellow...
Inside Criticism. Standards at Carleton are high; each student must take at least two years of English, science and foreign language. There are no soft majors; in mathematics, chemistry and biology, outstanding students do original research. Yet President Gould is a scientist who quotes from Archibald MacLeish's J.B. without making it appear a stunt, and the humanities at Carleton-particularly English, music and history-are if anything better than the sciences...