Word: soft
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Dates: during 1950-1959
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...ready for a business lunch-when word flashed from Rome that a new Pope had been chosen. It was 9:07 a.m. on the West Coast-time to make breakfast or to drive to work-when the flickering radio signal carried the voice of Cardinal Canali announcing, in his soft, Italianate Latin: "Annuntio vobis gaudium magnum-habemus papam." The press, whose attention for days had been focused on the smoke signals from the Sistine Chapel, promptly provided both great clouds and small wisps of facts about the man who would henceforth be known as John XXIII. TIME'S task...
...Electric Way. Traditionally, dies and similar metal products have been made by the slow process of grinding away the metal to fit a pattern. Using the Elox method, a die shape can be formed first in wood or plaster, then sprayed with a soft metal. When the metal hardens, it is used as an electrode, i.e., conducts the electric current. When the electrode is placed close to a piece of metal and the current applied, the metal is vaporized to the same shape as the electrode pattern. With this process the hardest metals have been shaped as easily as cast...
...Than the saucy, soft, short shirts...
...Arkansas Louisiana Gas Co. president and board chairman, offered to install gas lamps free for the entire city of Little Rock, Ark. as a stunt to publicize gas. The city could not legally accept, but Stephens had six gaslights put up near city hall. So many householders liked their soft glow that Stephens decided to mass-produce the lamps through the company's subsidiary, Arkla Air Conditioning Corp...
Mounted on a post and boxed in an old-fashioned lantern, the soft-glowing lamps have since appeared in thousands of backyards, garage fronts and gardens from Arkansas to Albuquerque. Arkla alone has sold 22,000 in six months, and this year the industry's total is expected to top 300,000. In North Little Rock, the CAA approved a private airport's plans to install gas lamps along its modern runways. In Amarillo, Texas, where gas is cheap, gas lamps have appeared along highways and byways. The lanes of a new residential development now under construction...