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Word: soft (lookup in dictionary) (lookup stats)
Dates: during 1950-1959
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Usage:

...though he is hardened against the lung-searing pain of the mile, Australia's running machine may not be immune to the soft lure of the dollar. Last week a U.S. sports promoter named Leo Leavitt bragged that he had offered Elliott $248,000 for a two-year tour as a pro. Elliott admitted that he was thinking over the offer: "Wouldn't you if $248,000 were at stake?" But sportsmen Down Under took heart from Elliott's phoned statement to the Brisbane Sunday Mail: "I have my sights on a place on the Australian team...

Author: /time Magazine | Title: Sport: The Running Machine | 9/15/1958 | See Source »

...about his relationship with Ike. Shy, extremely sensitive to criticism, Milton is no man to wear his private character on his public sleeve. The man behind the maroon cover of Who's Who is no heavy-footed bureaucrat ; he plays his part in the Government with the same soft touch that he uses on the pedals of the Hammond organ in his Johns Hopkins residence-in stocking feet. Far from being a doctrinaire ax grinder, he bends over backward to present objective views to Ike. Indeed, he is most reluctant of all to give advice on the subject...

Author: /time Magazine | Title: THE PRESIDENCY: The Youngest Brother | 9/8/1958 | See Source »

...Preconvention Buildup. Tammany's De Sapio and his four fellow New York City borough bosses arrived in Buffalo with their minds made up. Their Senate candidate was soft, savvy D.A. Hogan, a Roman Catholic (for ticket-balancing purposes) and a pro's pro. Indeed, De Sapio had been making approving sounds about Hogan ever since March. Among his main reasons: Hogan is far from being one of the A.D.A.-type liberals who, De Sapio thinks, have long been getting more political plums than their vote production is worth. And, as opposed to a liberal darling, a Hogan...

Author: /time Magazine | Title: National Affairs: The Buffalo Brawl | 9/8/1958 | See Source »

...over Ike's third point, the International Development Association. The association would make long-term low-interest loans for projects the bank did not want to back because the borrower might not be able to pay back the money in hard currency. The IDA would accept repayments in soft currency...

Author: /time Magazine | Title: WORLD TRADE: New World Fund? | 9/8/1958 | See Source »

...Abraham & Straus often plugs its goods in sophisticated ads with its slogan ("Do not say you cannot find it until you have shopped at A & S!") spelled out in Latin, Greek, French or Icelandic. It lives up to its slogan by providing such items as lefthanded scissors, cutters for soft-boiled eggs, holders for used tea bags, concave head brushes for bald men (with nylon bristles). While every other major Brooklyn department store has closed or sold out in the past ten years, A & S has grown more prosperous than ever, now boasts the second biggest sales among New York...

Author: /time Magazine | Title: RETAILING: Family Affair | 9/8/1958 | See Source »

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