Word: soft
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Dates: during 1950-1959
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Neatly spaced amid the welter of bulldozers, cranes and sweating U.S. marines on Yellow Beach north of Beirut, Lebanon last week stood five green and white umbrellas boldly emblazoned SEVEN-UP. The umbrellas each sheltered a friendly Lebanese vendor with an iced soft-drink box packed with Seven-Up. They were spaced with such orderly precision because the marines' beachmaster decided in his second week ashore that the hordes of Lebanese pop salesmen needed as much organization as the unloading of supplies into that precise point of the crisis-torn Middle East...
...Angeles' Little Avant Garde Club. She gave the patrons mostly standards-But Not for Me, Gone with the Wind, Take the A Train-that dramatically displayed her talents. She can swing upbeat ballads in a light-textured voice or noodle a bit of the blues in tones as soft as velvet. She can modulate with shrugging ease, swell or diminish volume with a sure instinct for melody and lyrics...
...content with such modest fame and fortune, two years ago Stan turned his satirist's eye on TV and radio commercials, arrived at a simple notion: Why kid commercials when with a little effort the commercials and the kidding can be wrapped up together? The soft-selling, satirical commercial had been tried before, and except for a few engaging specimens such as Bert and Harry Piel of Piel's Beer, had fallen into limbo. Stan was undeterred. Incorporating himself in Los Angeles as Freberg, Ltd. ("but not very"), he took a Latin motto ("Ars gratia pecuniae...
...Light in the Forest (Buena Vista) is a Walt Disney film about Indians. Delving no deeper than a cat lapping milk from a saucer, Disney has churned out yet another strong-legged, soft-headed pioneer epic, in which each character, action and motive is painted in shrieking monotone. Taken from the 1953 novel by Pulitzer Prizewinning Author Conrad Richter, the story revolves sluggishly around the efforts of a boy (James MacArthur) to resist being taken back to his white parents after having grown up as the adopted son of a Delaware Indian chief. On hand to make sure...
Leading the Blind. Witnesses told the committee of cases throughout the U.S., mostly involving the old, the infirm, the widowed, or those who had simply reached the end of the line. Another soft touch is the blind: they cannot read the contracts. Said Donald McClure, California's assistant real-estate commissioner: "This is one of the most vicious rackets we've ever had to deal with...