Word: soft
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Dates: during 1950-1959
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...Bill Knowland. New Hampshire's Styles Bridges and other right-wing Republicans. With the McClellan committee's sordid revelations still vivid in the public mind, argued Goldwater & Co., it was good election-year politics to assault the Kennedy-Ives bill and try to pin a soft-on-labor rap on the Democrats. Decided Dwight Eisenhower: "Let's fight." Said Goldwater: "It's the only political issue we have...
Third Strike. Then Walter waddled to the mound. He went into his pitch on more TV programs than Betty Furness. He was no fireballer; he did not try to blow down the opposition. Instead, he tantalized the opposition with soft change-ups and calm, canny rationalizations. But mostly, he showed the voters that he was not a monster. Always he spoke softly and sounded reasonable. Two nights before the election. O'Malley's well-heeled backers organized a telethon in which Hollywood's most articulate stars turned out as cheerleaders...
...Soft Sell, Range & Controversy
...Stone (TIME, Cover, March 31) has become the subject of a running controversy, at home and abroad. Main reason is that the U.S., setting out to give its interpretation of a new humanism tailored to fit the Atomic Age, decided it could win more friends by using the soft sell. The result has led many a critic to charge that the sell is so soft that it has given a fuzzy picture...
...pale or red, grey or pink, cold or warm, fresh or wan, according to the weather or the hour . . . The place seems to personify itself, to become human and sentient and conscious of your affection. You desire to embrace it, to caress it, to possess it; and finally a soft sense of possession grows up and your visit becomes a perpetual love-affair...