Word: soft
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Dates: during 1950-1959
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...nearly 20 years the most agile, deft and eely politician in Southeast Asia's luxuriant political quagmire had been Thailand's steel-willed, soft-voiced Dictator Pibulsonggram. Pibul's favorite color is green, and he found it attractive in everything from U.S. dollars to neckties and the flashy Ford Thunderbird and Mercedes-Benz sports cars in which he liked to hot-rod it along Thailand's highways and byways. In the tinseled and temple-dotted capital of Bangkok, Westerners liked to dismiss Pibul as just another crooked politician. But he was much more than that...
...swivel-necked softball fans saw a faster, flashier brand of ball than many a big-league booster has seen all season. The slow, playground pastime of Depression days has speeded into an organized sport of fierce and popular competition. There is nothing soft about it; even the big, hand-filling softball itself is hard as a regulation baseball...
...Murrow-Ain't-God Club. He smokes too much (three packs of Camels a day), is still gnawed by nerves before every broadcast; even in the air-conditioned studio, doing his radio show, he drips sweat and jiggles his legs tensely. He is a procrastinator and a soft touch. He has little small talk in social conversation. He has an intemperate streak that pushes him beyond sensible limits in poker playing, makes him work 40 hours at a stretch in a projection room or overdo the plowing on his farm. Sometimes in company he drifts off into trancelike gloom...
Berliners had other names for it. Watching the structure grow, they jokingly dubbed it "the Dulleseum," and compared it to a "hooded owl peeking over a fence" or "a pregnant butterfly." But once completed, the daring structure, with its gleaming white concrete roof, soft rose and blue walls, got rave reviews. Der Tag called it "a symphony of colors and forms"; the Socialist Telegraf headlined the news, WONDER BUILDING AT THE SPREE; BERLIN'S NEW SYMBOL...
Then new method of "soft-sell" persuasion was, Johnson admitted, "less successful for bringing in money," though it was "better in the long run" than the former manner. Contributors this year, the president felt, were students "who wanted to give, while in previous years, they have been "shamed into giving...