Word: soft
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Dates: during 1950-1959
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...processing plants here, the nuts are shelled by hand after being roasted to make the shell soft and brittle. The shelling is done by women. Each woman has a pan of ashes by her, and after shelling two or three nuts she dips her hands into the ashes, which protect the fingers from the corrosive oil. In this way they shell nuts all day, everyday, for weeks and months on end, and never have any skin trouble...
...Wayward Bus (20th Century-Fox) takes a pretty wild ride down a California cutoff from Tobacco Road. Danger: an unusual number of soft shoulders and hairpin turns. What's more, the plot of John Steinbeck's 1947 bestseller, which this picture generally follows, is almost as confusing and misleading, as the road signs in the back country it is set in. But somehow or other, Hollywood's Bus barrels lustily along until, just before the end of the trip, it hits the sawdust trail...
Mule-Power Farms. Moreover, said Fleming, the U.S. is not really selling about half of the exported cotton; it is giving it away or exchanging it for soft currencies or covered by long-term soft loans. He estimated that some $100 million of such losses should be added to the outright subsidy in this year's export program, which he figured out at $536 million. On top of $636 million, he added $150 million in cotton soil-bank payments this year, $80 million in general Agriculture Department expenses for cotton, and $290 million in artificially inflated raw-material costs...
...Seventh Sin (M-G-M). Somerset Maugham's exotically scented brand of soft soap has kept the mass readership in a happy lather for the last half-century. But yesterday's suds, as that shrewd old party could have told the makers of this movie, just won't wash. The Painted Veil (1924), dragged out of Hollywood's bottom drawer, has faded so badly it is hard to recall that on Greta Garbo it looked good...
F.D.R. on the Lupercal. Author de Riencourt adopts these arbitrary terms to pose an equally arbitrary theorem: Greek culture was to Roman civilization what European culture is to the coming American civilization. U.S. bread and circuses -"Hollywood's sleek motion pictures, American newspapers and magazines, soft drinks, dentistry"-already dominate Europe. He cites a ream of historical parallels that do not prove the theory but endlessly restate it. American readers are used by now to the pat European charge of ubiquitous vulgarity, and will bear the tag of "The New Rome" peaceably. But they will bridle at the suggestion...