Word: soft
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Dates: during 1950-1959
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Things being what they are at Harvard, we could scarce dare to believe the recent proposal that wafted like a soft breeze from New Haven--a chance to spend our junior year at Yale. Long has this been our secret, deeply hidden, oft-wished for desire--to be a Yalie...
...vines gracefully enough, but gave more a bloodless recitation than a performance full of the juices of life. But Claire Bloom, 26, was a prize Juliet who made even her more hackneyed passages sound fresh. Looking no more than the 14 Juliet was written to be, she was as soft and warm as a tea cozy, even if priggish NBC censors did raise her neckline by 3½ inches...
...viewers got a wistful look at the seedy quarter of Menilmontant, where Chevalier was born and at 14 sang for pennies in the streets, at pimply kids clumping over cobbled streets, gossip-mongering concierges, young lovers in the Bois de Boulogne, and stunning panoramas of the city bathed in soft blue light. Men goggled in admiration at the stylish hustle on the sidewalks of the Champs-Elysées and inside the salon ol Designer Jean Desses, as the camera ogled with them some magnificent forms and fashions...
There is nothing of the soft sell in the Pru's old-fashioned salesmanship. Like Fuller Brushmen, each agent has 300 to 400 families to cover. The Pru man gently but bluntly reminds his customer of the need for a "cleanup" fund to handle funeral expenses, explains what social security and company pension plans will provide. He asks his prospect if he wants to leave his family a home or just a mortgage; He talks about education for the children. "Invariably," says one Pru executive, "the worried prospect lays down a program he can't possibly afford." Then...
...dirt farmer who was driven to desperate ventures by the cruel Yankee-panky of his neighbors in the days that followed the Civil War. "He's just a man," somebody sobs, "who loves his family and his home." Matter of fact, as Robert Wagner plays the part with soft suburban face, the hero could pass for a rising young broker. As for all that gunplay, it seems to have been nothing more than James & Co.'s old-fashioned interpretation of the Personalized Approach...