Search Details

Word: soft (lookup in dictionary) (lookup stats)
Dates: during 1950-1959
Sort By: most recent first (reverse)


Usage:

...crew will try to get out on the river during the last week in February, according to head manager Fritz Osterr '57. "Although we might not make it until March, the river is pretty soft now, and we hope that it will break up in time," he said...

Author: NO WRITER ATTRIBUTED | Title: Brown Sees Capable Freshman Crew, but Finds 'Less Material' | 2/8/1957 | See Source »

...soft-spoken Swabian who thinks like a general but looks like a professor (he once taught history at Tübingen University), Speidel is a cultivated specimen of the oldtime German general staffer. On his desk he keeps two photographs-one of the late General Ludwig Beck, the stiff-backed martinet who headed the German general staff 20 years ago, the other of turn-of-the-century German Dramatist Gerhart Hauptmann...

Author: /time Magazine | Title: NATO: A German in Command | 2/4/1957 | See Source »

...squad of public-relations men from the West Coast, sent them on a seven-week tour of hillside hamlets with names like Pee Wee, Rocky Knob, Gay Given, Frozen Camp. At each stop Kaiser's emissaries showed three movies (a cartoon, a western, a film on Kaiser Aluminum), served soft drinks and cake (bought at $2 apiece from local house wives), and patiently outlined what the company was up to. As a result, Kaiser got 2.000 job applications the first morning it opened an office in Ravenswood, now has 30,000 on file, is still getting new applica tions...

Author: /time Magazine | Title: INDUSTRY: Rebirth of the Ohio | 2/4/1957 | See Source »

...bank salesmanship is also transforming the industry's old-fashioned marble mausoleums into modern buildings of shimmering glass, bright aluminum and soft background music, creating an inviting atmosphere that increases business. To call attention to itself, the Philadelphia Savings Fund Society has even gone so far as to deck out its tellers and passbooks in gaudy Duncan plaid. Result: there were 2,200 new accounts in the first few months...

Author: /time Magazine | Title: The New Banker: Service & Salesmanship to Boost Savings | 2/4/1957 | See Source »

...Soft! What Truck ... In Madison, Wis., arrested for leaving the scene of an accident after his truck tore off a 3½-ton marquee and smashed an eight-foot window at the Cardinal Hotel, Henry D. Eskridge alibied: "Honest to gosh, I didn't know I hit anything...

Author: /time Magazine | Title: Miscellany, Jan. 28, 1957 | 1/28/1957 | See Source »

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