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Word: soft (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...There are those who feel that practices have grown soft; there has been inflation, and there should be a return to parity," Whitla said...

Author: By Lee H. Simowitz, | Title: Increase in Honors Marks Prompts Study of Grading | 10/13/1966 | See Source »

...other single national issue has yet begun to dominate the races for 435 House seats, 35 Senate seats and 35 governorships. Viet Nam has become a major debating point in Oregon, where Republican Governor Mark Hatfield is in deep trouble in his bid for the Senate because of his soft stand. It may also decide the outcome of several House races, where independent peace candidates might take votes from hard-pressed Democratic freshmen such as Michigan's Weston Vivian and New York's Lester Wolff. So far, however, no candidate of either party who ran on an antiwar...

Author: /time Magazine | Title: Politics: The Turning Point | 10/7/1966 | See Source »

Save for her piercing blue eyes, Lillian Smith hardly resembled a pioneering crusader for civil rights. Her manner was retiring, her voice soft and small. But her forceful message cut through the Georgia drawl: Jim Crow demeaned and diminished every Southerner, white or black. "Racial segregation has been a strong wall behind which weak egos have hidden for a long time," she wrote in 1951. She castigated Southern Governors who defied the U.S. Supreme Court's order to integrate the schools. As a result, she said, Southern whites "are losing their freedom to do right, to act as their...

Author: /time Magazine | Title: The South: Herald of the Dream | 10/7/1966 | See Source »

...jump on Business Week and FORTUNE, which do. The tax-exempt Journal of the American Medical Association, which rang up a record $10.5 million in advertising revenue last year, drains pharmaceutical advertising from tax-paying Medical Economics and Medical World News; by running ads for such products as soft drinks, margarine and soap, it also competes with general-circulation magazines. Thanks in large part to its tax-exempt status, the National Geographic is able to offer lower advertising rates than its competitors, Holiday and Venture. Much of this untaxed income, to be sure, is plowed back into exploration and research...

Author: /time Magazine | Title: Publishing: What's in a Loophole? | 10/7/1966 | See Source »

...midnight and 4 a.m., the hours that James Thompson Prothro Jr. calls his "thinking hours." It could be chess that Tommy Prothro is thinking about: he is a tournament champion. Or bridge: he collects master points. Or business: he is heir to a Memphis real estate fortune, owns two soft-drink bottling plants in Oregon. But right now he is trying to decide whether to counteract a strong-side blitz with a sweep or a Sprint-H. Football is Tommy's favorite hobby-and it also happens to be his profession. At 46, Prothro is head coach...

Author: /time Magazine | Title: College Football: They're Only No. 2 | 10/7/1966 | See Source »

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