Word: soft
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Dates: during 1960-1969
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...drinking water!" Outside, Johnson, plainly moved by their plight, told Office of Emergency Planning Director Buford Ellington: "You've got to give them some water in there." L.B.J. then asked Mayor Schiro to get every Coca-Cola, Seven-Up and Pepsi-Cola bottling plant in town to rush soft drinks to the school-and advised the mayor to make personally sure that the bottles were handed...
Late Starter. An international jury of 21 picked the prizewinners, although it could not wait until the U.S. entries (delayed by dock strikes) were uncrated. The U.S. entrants, a rather pallid and particular group of seven "cool" hard-and soft-edge abstractionists, were conceded to be out of the race anyway, since Americans won both the last São Paulo and Venice biennials. The Grande Prémio (a gold medal, shorn by poverty of its usual cash bonus) was split between Italy's Alberto Burri and France's Victor Vasarely...
Four in the Fudge. Heavy rain fell all night before the race, and by post time the clay track was the consistency of soft fudge. Unlike flat-racing thoroughbreds, who plant their hoofs, then pick them straight up-and often revel in the softer footing of an "off" track-trotters slide their hoofs slightly forward each time they take a stride; they tend to slip and get mired in the mud. That is exactly what happened to Noble Victory: twice in the three-heat race, he broke stride; in the third heat, the best he could do was third...
...advertiser and of those who, like many of the British, consider it an esthetic affront. It has also been harnessed by numerous restrictions. Belgium, Holland and the three Scandinavian countries still ban all TV commercials. Even in those countries that allow it, the typical TV ad is decidedly soft-sell, is aired only at certain times at night; in Switzerland, TV ads are never shown on Sunday...
...thoughts he went walking down Park Avenue. Rich ladies looking out their windows swooned to see a cowboy there. A butler tapped him on the shoulder, an elevator whirred him up to a penthouse, a golden door opened into a large apartment carpeted from wall to wall with soft brown fur. Madame was wearing scanties covered by a sheer black negligee. Quivering with desire, she threw herself onto the soft floor. He took her. The butler handed him a signed check on which the amount had been left for him to fill in as he chose...