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Word: soft (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...agreed with the complaints. They "obviously cannot be dismissed on the ground that 'commercials aren't really loud, they just sound loud,'" declared the commission. The presentation of commercials "in a loud, rapid and strident manner" is "contrary to the public interest." In its soft-spoken way, the FCC made no specific regulations, simply directed that "appropriate measures" be taken to end the practice...

Author: /time Magazine | Title: Broadcasting: Trying to Lower the Boom | 7/23/1965 | See Source »

Every time she move, move like a soft-boiled...

Author: By Patricia W. Mccullough, | Title: Unfolksy Tom Rush Sings The City Blues | 7/22/1965 | See Source »

...fuel for two important U.S. rocket engines-Pratt & Whitney's RL-10 and Rocketdyne's J2. The RL-10 powers the second stage of Saturn 1, scheduled for early Apollo flights; two RL-10s combine to form the Centaur stage of the Atlas-Centaur system built to soft-land Surveyor spacecraft on the moon. J-2 forms the second and third stages of the Saturn V designed for Apollo's man-carrying lunar missions. In the near future, violent but versatile liquid hydrogen may become still more familiar as a fuel for supersonic aircraft...

Author: /time Magazine | Title: Cryogenics: A Wonderful, Terrible Liquid | 7/16/1965 | See Source »

...well that there was some music he could tolerate-and some he could not. Loud, fast songs-college marches, the 1812 Overture, New Orleans jazz, rock 'n' roll-went, in effect, in one ear and out the other. They left him unmoved. On the other hand, the soft, sweet rhythms of Stardust, Deep Purple or Abide With Me gave Morton frightening seizures. He would stare vacantly, twitch, turn his head to the left, make smacking sounds with his lips, utter growling noises and sometimes slump to the floor. The Whiffenpoof Song and Indian Love Call were...

Author: /time Magazine | Title: Neurology: That Stardust Malady | 7/16/1965 | See Source »

...best advertisements for Thailand's soft, nubby silk cloth is the country's delicately beautiful Queen Sirikit, who has her gowns designed by Balmain. Thai silk is also used lavishly by other high-fashion designers such as Pauline Trigère, Anne Fogarty, Tina Leser and Adele Simpson. Lately the Thais have taken to producing their own dresses and sportswear, and have not only made Bangkok into a much-copied fashion center but also created a flourishing business...

Author: /time Magazine | Title: Thailand: Millions from the Mulberry Bush | 7/16/1965 | See Source »

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