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Word: soft (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

Soviet reporters who got a look at the Sunrise were heavy on its interior decoration and light on its technology. The ship is lined, they said, with "a snow-white, soft, spongelike synthetic fabric." The three seats are close together in a row. The single instrument panel has a clock, a globe showing the spaceship's position, a radio, a telegraph key and many switches and buttons...

Author: /time Magazine | Title: Space: Sunrise with Troika | 10/23/1964 | See Source »

...held the party because we had never served alcoholic beverages in our home to young people before. Had we known it was against the Connecticut law, we would never have done so." He ordered extra-large glasses, told the bartender to make sure that the drinks were very light. Soft drinks were available, and the highballs were served only before dinner. Concluded Dutcher: "I am particularly concerned about the bad publicity that has been given our town. I have lived in many parts of the country, and I can assure you that the residents of Darien are among the finest...

Author: /time Magazine | Title: Youth: More in Sorrow | 10/23/1964 | See Source »

Hoodlums & Hopefuls. Gum Maker Thomas Adams introduced vending 76 years ago with penny machines on New York City's elevated platforms. The industry blossomed in World War II, with jerry-built soft-drink and snack dispensers in three-shift war plants. But postwar prospects attracted underworld hoodlums and undercapitalized hopefuls. The industry was overbuilt, and fell into such bad repute that long-range credit was difficult to obtain...

Author: /time Magazine | Title: Retailing: The Ubiquitous Salesman | 10/23/1964 | See Source »

...single, modern coffee dispenser. In the last five years, 400 mergers have taken place. Meanwhile new mechanical marvels have lured more nickels and dimes. Coffee, the most profitable product (2.8 billion cups last year), percolated higher sales and earnings with the introduction of single-cup, variable-strength mixers. Soft drinks in cups, an impulse purchase, boomed with the introduction of cracked ice to the machines. Cigarettes, the largest sales item (4.2 billion packs last year from 863,000 machines), actually gained from the cancer scare: wishful smokers stopped carton purchases, tried to cut down with one-at-a-time packs...

Author: /time Magazine | Title: Retailing: The Ubiquitous Salesman | 10/23/1964 | See Source »

...suicides he witnessed (or imagined?), such as the beautiful girl who drowned herself and was washed ashore on a river bank, "beyond all human nakedness in the inaccessible solitude of death-her white firm breasts are lifted to the sunlight-a heroic torso of marble-blond stone in the soft grass...

Author: /time Magazine | Title: Books: The Invisible Man | 10/23/1964 | See Source »

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