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Word: soft (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...some of the inhabitants, Darien seemed wilder than most. In the weekly Darien Review, Episcopal Rector William C. Bartlett described the town as a place "where ninth-graders drink vodka on the school bus." Early this year an entrepreneur opened a teen-age nightclub that had dancing but only soft drinks. It failed. "The kids around here just won't go to a place where they can't drink," complained the owner. Where do they go? Either to private parties or across the line to New York, where the drinking age is only...

Author: /time Magazine | Title: Youth: The Night of the Teen-Ager | 10/16/1964 | See Source »

Phil: "I had to be good, or I'd have been back in the minors . . . You need a slow third baseman, tall grass, soft dirt...

Author: /time Magazine | Title: Radio-Television: Skyrocket | 10/16/1964 | See Source »

...York. By failing to repudiate promptly a supporter's denunciation of "rum, Romanism and rebellion" in 1884, James G. Elaine lost New York's electoral votes and the presidential election against Grover Cleveland. Barry Goldwater has probably lost votes by charging that Lyndon Johnson is "soft on Communism"-an inflammatory Republican slogan a decade ago, but now a burnt-out cliché. Another Goldwater slogan that boomeranged was "extremism in the defense of liberty"-even if it was intended as a paraphrase of Tom Paine's aphorism: "Moderation in temper is always a virtue, but moderation...

Author: /time Magazine | Title: Language: The Slogan Society | 10/16/1964 | See Source »

...More Squeeze. Both companies have gone strongly into flip-top cans for beer and soft drinks; production of flip-tops has risen from 25 million to 3.6 billion in two years. Designers are now working on flip-tops that will remain on the can after it is opened, thus avoid cutting feet when tops are tossed carelessly on floors or beaches. Recently U.S. companies adopted the Swedish idea of covering vacuum-pack coffee cans with plastic lids that can be used to keep the product fresh. Some companies have already taken the next obvious step: putting advertising stress...

Author: /time Magazine | Title: Industry: An Uncanny Transformation | 10/16/1964 | See Source »

Carl T. Rowan, director of the United States Information Agency, last night sharply criticised Americans who think they live "in a dream world where there are readily identifiable enemies against whom we are either tough or soft...

Author: By Stephen E. Cotton, | Title: Rowan Hits Too Simple World Views | 10/10/1964 | See Source »

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