Word: soft
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Dates: during 1960-1969
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...platoons in Viet Nam who smell "like midnight on St. Marks Place" (in Manhattan's hippie East Village). Appropriately, style and melody take second place in his songs to the compressed sophistication of his lyrics. Somewhat world-weary and very world-wary, they capsule the Paxton mixture of soft sympathies and hard ironies. Among the best in this consistently rewarding collection: the wistful Now That I've Taken My Life, in which a man who gave up a free and happy ivory-tower existence, "pleading reality," tries to convince himself that he likes "solid-gold women...
Harvard's lone score came on a high, looping kick by wing Ahmed Yehia late in the third period. Taking a pass from Jaime Vargas, Yehia arched a soft shot into the nets just beyond the Cadet goalie's reach...
...East even call the soybean "the cow of China." Fittingly, a Chinese businessman in Hong Kong, K. S. Lo, has hit on the idea of milking a drink out of the bean and building a prosperous business around it. The product, called Vitasoy, has become the new soft-drink craze in the British crown colony...
...protein in every bottle, or as much as a dish of spinach. A 6½ oz. bottle costs 310, compared with 4 4/5? for the same size bottle of Coca-Cola. Sold either chilled in warm weather or warmed in cold, Vitasoy has captured 25% of the Hong Kong soft-drink market. This year an estimated 78 million bottles, second only to Coca-Cola's 100 million, will be sold from sidewalk stands, sampans and grocery stores for a total of $2,600,000. The drink's main drawback is that it tastes a good deal like liquid...
...follow soon in other parts of Asia and Latin America. Lo, who owns one-fifth of the company's shares and gets royalties on Puma sales, is managing director of Lomond. Monsanto hopes that under his hand the proverbial cow of China may yet yield a truly international soft drink and, in the bargain, a handy source of protein...