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Word: soft (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
Sort By: most recent first (reverse)


Usage:

...much at stake, the campaign was bitter, and some violence even broke out briefly last month when gangs of rock-throwing Negro toughs disrupted several United Bahamian rallies. But in the end, Pindling's record was the big issue, and voters had to agree that the chunky, soft-spoken moderate was running the country pretty well. Despite fears that Pindling would stir up racial tensions and frighten business away, the islands have remained calm, and both investment and tourism are on the in crease. The islands' three casinos are packed every night and are thriving despite...

Author: /time Magazine | Title: The Bahamas: All the Way | 4/19/1968 | See Source »

Leanness, plus stern cost accounting and higher-paid creative people, is enabling the big agencies to concentrate on better advertising. They must. "People are better educated," says Leo Burnett's Executive Vice President Leonard Matthews, "more sophisticated and probably more cynical." Improving, they hope, on the soft sell refined by smaller agencies, the big boys are tailoring their ads to attract the consumer and sell him faster than before. Which is, in the end, what advertising is all about...

Author: /time Magazine | Title: Advertising: The Big Ten Still Shine | 4/12/1968 | See Source »

...haggard, laggard spy, Harvey is a stereotypical pawn of the politburo; as his most persistent bedmate, Mia Farrow is a soft sprite whose eyes are larger than her role. The stars are outshone by the supporting players, including Tom Courtenay as a psychotic British agent and Per Oscarsson as his junkie Russian counterpart, hopelessly in love with the heroin. Fortunately, they give Aspic some flavor as it moves toward a credibly tragic end, when Harvey suspects the game is up and utters the burnt-out lament: "I feel like a whore in a creaking...

Author: /time Magazine | Title: Cinema: A Dandy in Aspic | 4/12/1968 | See Source »

...that would improve the image of America more than if we passed a 'Ghetto Tax,'" he suggests. On second thought, he sees the impracticality of his proposal--"but what a wonderful commitment of national purpose." If you bring up America or the Globe in conversation, you are touching his soft spot. He waxes maudlin and concludes, "I know that sounds corny," more to emphasize that he takes his words seriously than to excuse himself...

Author: By Marion E. Bodian, | Title: The Globe Gets a Social Conscience | 4/10/1968 | See Source »

...performance was electrifying. What with his screaming, soft shoe, and a little bugaloo, Brown had the audience hypnotized. One song followed another without a break; Brown ended the show about seven times in the course of the evening and then kept right on going. You could feel him go beyond exhaustion, beyond his reserve until there was nothing left but the writhing, pulsating beat of a man who couldn't stop...

Author: By Stephen D. Lerner, | Title: White and Brown | 4/8/1968 | See Source »

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