Word: soft
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Dates: during 1960-1969
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What they will see through the glass is a draped and carpeted room, 6 ft. by 12 ft., bathed in soft fluorescent light, with an open casket tilted toward the window for easier viewing. To prevent any possible confusion about which are the remains to be seen, each window has a drop-in name plaque. "This is the glass age," says Thornton, explaining the convenience of the arrangement for both his customers and himself. "Families often come by in the wee hours of the morning, and you have to get up for them," he adds a bit defensively, "and this...
...Tennessee-born engineer who took over Alcoa's fortunes in 1965, is equally optimistic about packaging, which accounts for 9.5% of sales. Largely responsible is the company's development-and advertising promotion -of the snap-away aluminum lid for beverage and food cans. With most beer and soft-drink cans now sporting aluminum pop-tops, Alcoa and the rest of the industry have begun pushing sales of cans made entirely of aluminum. Another promising market is aerospace. Alcoa provided most of the 1,000,000 Ibs. of aluminum used in the Saturn V moon rocket, is also supplying...
...were expelled and one suspended when the cadet brigade commander learned that they had returned to campus after a drinking spree and sprayed each other with a fire extinguisher-a prank that would have drawn little more than tolerant laughs at most other schools. Even so, PMC has turned soft, complains Senior Cadet James W. McConnell, president of the student council. "When we came here as freshmen it was much better-all military," he says...
...Manhattan, and by any . designer's standard, his visit was a triumph. "I'm a no-color man," he warned and then unleashed a bevy of models in all kinds of lacy, creamy shades of off-white. Swirling daytime dresses, gently skimming the knee, were worn with soft scarves and puffy berets. Heavily jewel-encrusted and embroidered vests gave sparkle and style to tailored white linen evening suits. Biggest hit of all was a trimly tailored, above-the-knee white coat boldly trimmed with Valentino's "V," emblazoned in brass on all four pockets...
...Rossi's artistry reached near-perfection against Boston College in a pressure game for the Greater Boston League crown. He rose to the occasion and hurled a masterful one-hitter against the highly-touted BC sluggers. Only a soft single in the fourth inning prevented Del Rossi from pitching Harvard's first no-hitter since...