Word: soft
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Dates: during 1960-1969
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Deliberate Crash. The astronauts' most ambitious lunar excursion will be down the 12° slope of the nearby 665-ft-wide crater that has been the resting place of Surveyor 3 ever since the unmanned probe soft-landed on the moon more than two years ago. Bean will descend first, attached to Conrad with an Alpine-style tether. If all goes well, the two men will try to reach the spidery spacecraft, examine and photograph it and then bring back some of its parts, including a 17-lb. TV camera. These cannibalized samples should provide spacecraft designers with invaluable...
Last week the Food and Drug Administration condemned cyclamates as possibly dangerous to health and effectively banned their widespread use in the U.S. Robert Finch, Secretary of Health, Education and Welfare, ordered that all foods and drinks containing the artificial sweetener be removed from grocers' shelves and soft-drink vending channels no later than Feb. 1. In the case of products containing the largest proportions of cyclamates, the deadline is Jan. 1. The effects of this abrupt order on food and drink manufacturing, processing, distribution and marketing will be enormous (see BUSINESS...
Worst hurt will be the processors of foods containing the sweetener. Most of the cyclamate supply now goes into diet drinks, which have gained at least a 15% share of the market for soft drinks. There is some question whether diet drinkers will switch back to sugar-sweetened drinks or just give it all up in favor of water. Cyclamates are also used in puddings, gelatins, salad dressings, jams and jellies, ice cream and practically all diet foods. The producers of "cured" bacon commonly use cyclamates, which are cheaper than sugar. Cyclamates even go into the making of children...
...Pavilion at the World's Fair at Osaka next year. A motor inside will cause the ice bag to tilt, inflate, undulate and deflate on a continuous cycle. As an object, it is funny, anthropomorphic and intellectual all at once. It qualifies as kinetic or soft or Pop sculpture...
...things have been going better with Coke. Profits and sales have risen steadily to $110 million earned on $1.2 billion in revenues last year. True, the company could have been more nimble in shifting to meet new buying trends: its products account for an estimated 41% of the U.S. soft-drink market, but the company's Tab ranks only third in the market for diet colas. On the other hand, Coke has diversified quite successfully in recent years, notably with its big-selling Fresca. Now the company hopes to put still more life into sales through the image...