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Word: soft (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...squid. Fishermen have been known to make ten or more passes before a lazing giant without achieving so much as a blink from those cold blue eyes. On the wildly illogical assumption that he does swallow the bait, the battle is generally lost then and there; the only soft part of a swordfish, naturally, is his mouth. More often he is foul-hooked-in the dorsal fin, back or cheek-as he rolls around, batting the bait. But a foul hookup does nothing to impair his fighting ability...

Author: /time Magazine | Title: Fishing: Gladius the Gladiator | 9/8/1967 | See Source »

Though dress and skirt lengths are any woman's guess this year, there are definite trends, not only to belts, but in the attention paid to the waist, and in the overall softness of fit, particularly in skirts. Says Alexander's Lorrie Eyerly: "This year's styles are soft but still architectural. Instead of boxy little shapes a la Courreges, the skirts are flared. Suits and the waist are really back. And we see the princess silhouette as the most important line coming out of Paris...

Author: /time Magazine | Title: Fashion: The Mad Three Weeks | 9/1/1967 | See Source »

Passing Panic. The paradoxes abound. Sandy is part American Midwesterner, part American bohemian. She is soft, cuddly, feminine-yet a blue-streak cusser and a four-letter woman. She looks like the idealized schoolteacher that boys remember falling in love with. Her skin is transparent. Her features, with one exception, are almost perfect. Her windswept hair is a lovely honey color...

Author: /time Magazine | Title: Actresses: Talent Without Tinsel | 9/1/1967 | See Source »

...disturbing is that some coffee-drinking nations are not even drinking as much as they used to. In the U.S., which takes 50% of the global output, per capita daily consumption has fallen from 3.12 cups to 2.86 cups in four years, apparently because younger Americans tend to prefer soft drinks. Thus last week, Joao Oliveira Santos, executive director of the International Coffee Organization, reminded delegates that coffee production, increasing at the rate of 5% annually, is now double the annual amount consumed by coffee drinkers...

Author: /time Magazine | Title: Commodities: An Awful Lot of Coffee in the Bin | 9/1/1967 | See Source »

...movies, or on the West German television that is watched by most East Germans. Academic freedom, for example, is defined as "the obsolete viewpoint that professors and students should enjoy independence from social demands in their university work." Coca-Cola gets far more Objektivist treatment. It is simply "a soft drink sold in all countries under U.S. influence...

Author: /time Magazine | Title: East Germany: Semantics of Separatism | 8/25/1967 | See Source »

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