Search Details

Word: soft (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...York City alone spews into the air each day, were nowhere to be found. By Thanksgiving, despite the holiday inactivity, New York's pollution reached five times its normal level of noxious carbon monoxide from cars, soot and fly ash from chimneys and potentially deadly sulphur dioxide from soft fuel oil and coal fires...

Author: /time Magazine | Title: Cities: Western Wind, When Wilt Thou Blow? | 12/2/1966 | See Source »

...Weill's widow, Actress Lotte Lenya, with her cynical eyes and big-city-scarred voice. Set this musical by committee in a chic-sleazy nightspot called the Kit Kat Klub, supply a rouged M.C. played with androgynous guile by Joel Grey, bring on hip-roiling, braless chorines with soft-boiled smiles and any kind of love for sale, orchestrate it all to the flesh tones of insinuative tenor saxes, and the atmosphere is complete. It's as vivid and sexy as aboriginal...

Author: /time Magazine | Title: Theater: Kit Kat Kutups | 12/2/1966 | See Source »

...president and chief executive. Both fought Simon vigorously two years ago when he bought a block of stock and first sought a seat on the board of directors. But the Moores were open to the criticism that Canada Dry, with a market in both soft drinks and whisky and sales of $171 million annually, has failed to live up to its marketing possibilities in spite of a record advertising budget that currently, at Simon's urging, has reached $20 million. With Mahoney in as chief executive, the junior Moore will now become chairman and his father honorary chairman...

Author: /time Magazine | Title: Management: Shuffle & Cut | 12/2/1966 | See Source »

...slot in an $800 million-a-year company to the top job in a less than $200 million-a-year corporation is a step that Mahoney considers a challenge. He claims no fear of Coca-Cola and Pepsi-Cola, Canada Dry's two higher-ranked competitors in the soft-drink field. Says he: "I'm used to competition from giants-like Procter & Gamble and Lever...

Author: /time Magazine | Title: Management: Shuffle & Cut | 12/2/1966 | See Source »

...actually put into effect by the 13 countries (the Boycott Office has no enforcement powers of its own), the repercussions could be widespread. Coca-Cola, the most popular soft drink among teetotaling Arabs, has 29 bottling plants, 139,000 dealers and a $50 million investment in the Arab world. Egypt immediately prepared to shift nine bottling plants from Coke to something called "Nasr (for victory) Cola." When Iraqui-born Mohammed Mahdi, head of the Manhattan-based American-Arab Action Committee, got word of the boycott in Beirut, he ceremoniously emptied his Coke into a carton...

Author: /time Magazine | Title: Middle East: Boomerang Boycott | 12/2/1966 | See Source »

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