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Word: soft (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...Saigon newswomen have been out of grade school. Since 1948, she has jetted through the sound barrier, been the first woman reporter to spend a day at sea aboard a submarine, and received an Air Force award for outstanding service by a civilian. Like most of the others, the soft-spoken brunette has studiously resisted being toughened into "one of the guys." Now in Viet Nam because "I felt I had to try explaining to the people at home what is going on," she has based herself in Danang. "I detest Saigon," she explains. "The war seems so remote from...

Author: /time Magazine | Title: Correspondents: Femininity at the Front | 10/28/1966 | See Source »

...commander of Souvanna Phouma's neutralist army. Kong Le got them from a peasant, who dug them up near the neutralist base two months ago. True enough, they did not really look like a dragon's eggs. They were hard-shelled and white, instead of being soft-shelled and mottled, as dragons' eggs in Laos usually are. But there was no mistaking them for the real thing: no sooner had the peasant taken them home than he fell into a delirium and was visited by the dragon, who told him that unless he put them back...

Author: /time Magazine | Title: Laos: Kong Le & the Dragon | 10/21/1966 | See Source »

...manufacturers of these goods are among the 127 clients of Olgivy & Mather, the Madison Avenue advertising agency which is perhaps best known as the originator of "soft sell" advertising. This is the firm that made Hathaway shirts a brand name (remember the man with the eyepatch?), put Commander Whitehead's Schweppes in gin, made Maxwell House Coffee perk in time to a jingle, and rubbed liberal quantities of Ban deodorant into the armpits of a Greek statue. Started by Olgivy with a capital of $6,000, it now has assets reportedly over $55 million and it would be a safe...

Author: By Joseph A. Kanon, | Title: David Olgivy | 10/18/1966 | See Source »

...expedient of a human sacrifice. He plunges with almost palpable relief into the surreal terrors of organization headquarters and carefully builds toward the film's screaming-meemie climax, sparing nothing but an anesthetic. Seconds has moments, and that's too bad, in a way. But for its soft and flabby midsection, it might have been one of the trimmest shockers of the year...

Author: /time Magazine | Title: Cinema: Identity Crisis | 10/14/1966 | See Source »

...window. So we went forward, and I showed him what the thing should be, and we made the whole picture with reflected lights. There are no halos on the people, and the light is reduced to one-quarter of what it usually is. So the colors are quite soft, and except for the two principles, there is no make-up worn by anyone in the picture. As a result, the soft light coming on their faces maintains the texture of the skin...

Author: By Tim Hunter, | Title: ALFRED HITCHCOCK AT HARVARD | 10/14/1966 | See Source »

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