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Word: soft (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

Vince made a point of establishing good rapport with the Peck's Bad Boy of pro football Quarterback Sonny Jurgensen. Lombardi has an unaccountable soft spot for rakehells-a good thing, because Jurgensen, despite his off-the-field antics, can throw farther and more accurately than any other man in the game. This season he completed 249 passes, a league-leading total supported by Lombardi's fundamentalist ground game. "That's one area we improved upon this year," says Vince, "just by making them run." One result of Lombardi's endless drills: Rookie Larry Brown averaged...

Author: /time Magazine | Title: Sport: Whipping Up the Redskins | 12/26/1969 | See Source »

...which keep such things as salt, sugar and milk powder from clumping; preservatives (31 listed); emulsifying agents, used to help homogenize substances that do not normally mix (like fat in milk); sequestrants, which keep trace minerals from turning fats and oils rancid, and are also used to prevent some soft drinks from turning cloudy. In addition, the FDA has 80 "miscellaneous" GRAS substances from alfalfa to zedoary (an aromatic East Indian herb), from pipsissewa leaves to ylang-ylang, used as flavoring...

Author: /time Magazine | Title: Medicine: Food Additives: Blessing or Bane? | 12/19/1969 | See Source »

...prices, which often continue rising long after general business turns soft, have continued to climb. They are rising faster than wages?and wages are rising faster than workers' productivity. When productivity slackens, real labor costs go up, and companies often make up the difference by increasing the prices of their products. The cost of living rose 5.9% this year and has gone up by 20% since 1964. The dollar of that year is worth only 84¢ today...

Author: /time Magazine | Title: Business: THE RISING RISK OF RECESSION | 12/19/1969 | See Source »

...become Four Coins in a Fountain. Similarly, the number 14 is bad luck, and so is four on a match. A stitch in time saves ten, cats have ten lives, two birds in the hand are worth three in the bush, a bluffer is a fiveflusher, and that soft drink should really be called Eight-Up. Life, these days, begins at 41, girls are Sweet 17 and never been kissed, and inescapably, the American consumer is behind the nine ball...

Author: /time Magazine | Title: Business: The Consumer: Behind the Nine Ball | 12/19/1969 | See Source »

...quality of ideality that informs every action depends on the film's even pace-but also on its soft lighting, its gentle depth, its unity of space within the frame. All these devices contribute to the unity and flow of the action. This total integration, though it lasts through the film, does not remove emotional intensity from the ongoing action. It rather lets every incident and every gesture assume tremendous weight for no formal structure opposes the actions within the frame...

Author: By Mike Prokosch, | Title: The Moviegoer Sorrows of Satan | 12/12/1969 | See Source »

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