Word: soft
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Dates: during 1980-1989
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...HEARD OF THE SOFT SELL, BUT THIS IS RIDICULOUS. The Soviets have almost no advertising experience, since there has been little need for promotion in a land of few choices and chronic shortages. The basic sales philosophy can be summed up in the words of a Soviet citizen who was asked what he would do if he wanted to attract more customers to stay at his hotel. "Well," he said, "I would hope that all the other hotels were full...
SOME miscalculating psychiatrists performed a series of tests in the 1960s to discover which hue of color relieved feelings of fear and anxiety. After the study found that students would feel "more comfortable" if their exam books were a soft, pale blue, universities and high schools began to buy the now infamous "blue books...
...love came early, prompted by the sensations and surroundings of childhood. Visiting Shillington, Updike unexpectedly finds himself at loose ends for a couple of hours and wanders about through a soft spring drizzle, trying to recapture his past. He enters familiar ground: "The street, the house where I had lived, seemed blunt, modest in scale, simple; this deceptive simplicity composed their precious, mystical secret, the conviction of whose existence I had parlayed into a career, a message to sustain a writer book after book." His first attempts to put this secret into words were, he gently suggests, sometimes misunderstood...
...plump man with steady dark eyes and a soft voice, Koskotas is no common embezzler. In addition to the Bank of Crete, he owned Grammi, a flourishing publishing empire that operated five magazines, three newspapers and a radio station. He bankrolled big hotels. A year ago, he bought Greece's wildly popular soccer team, Olympiakos. He created one of the world's most advanced printing plants. And until he fled Greece, Koskotas consorted freely with the country's ruling Socialist leaders. At 34, George Koskotas, the Greek wunderkind, had achieved a dazzling reputation in his own land...
...solution appeared in 1978 in a plan hoped to counteract the damaging laissez-faire legacy of the 1960s. A Harvard curriculum liberated by a decade of student unrest--following a trend that had swept colleges from coast to coast--had become by the mid-1970s incoherent and "soft", offering courses such as "the aesthetics of film comedy" and "the civilization of continental and island Portugal" to fulfill humanities requirements, according to a contemporary article in the Saturday Review...