Word: soft
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Dates: during 1990-1999
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...politics. The hippest ads tap into their hostility toward hype. "Don't insult our intelligence," read one Nike magazine spread. "Tell us what it is. Tell us what it does. And don't play the national anthem while you do it." Sprite rocketed from seventh to fourth best-selling soft drink after scrapping its schmaltzy jingle, "I Like the Sprite in You," in 1994 in favor of the slogan "Image is nothing. Thirst is everything. Obey your thirst." Self-mockery is a mark of Xer sophistication, and thus a staple of any show--from David Letterman to Conan O'Brien...
...just mean not lying; it means telling the full truth as accurately as I know how. I believe that you, the reader, shouldn't have to be at the game to know that forward X committed three heinously stupid penalties in one period, that goalie Y let in a soft goal that he should have stopped, that defenseman Z slipped and fell to allow a 2-on-1 from which the other team scored the game-winning goal...
Toscanini's is where Japanese ichi-buns and soft-drinks meet homemade ice cream and coffee. Based in Central Square, this franchise found its home on Mass. Ave. in March replacing Ultimate Bagel. Come expecting good ice cream to go: there is little room to sit, and when it's crowded on a weekend evening, barely enough to stand...
...spend countless hours pouring over unknowns which will remain unknowns--whether or not there is free will, when the sun will have used up all of its hydrogen, yada, yada, yada--while we spend offensively little time on the one sure thing in life: good food. An excellent soft-shell crab on a bed of arugula, after all, just...
...been stressful," Tarses acknowledged, scrunched into a leather chair behind the desk in her spartan temporary office at ABC headquarters in New York City. After a siege of near all-nighters to finalize the fall schedule, the fine-boned, soft-spoken programmer was clearly tired, not to say beleaguered. "I don't want to seem self-pitying. But it seems to me that rarely has a week gone by since I've taken the job that I haven't been attacked for one thing or another somewhere in the press. There are a lot of people bent on seeing...