Word: soft
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Dates: during 1990-1999
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...those rare occasions when false modesty strikes them, is not exactly brain surgery. This is especially true if you're aiming for a summer release, when the ruling assumption is that the entire population is brain dead, incapable of responding to anything but high action, low comedy or soft sentiment. The question is, if the expectations are so low, how come most summer movies fail so dismally to make even a few cerebral ganglia twitch...
...soft drink uses irony to woo skeptical teens...
Those who knew her or watched her from afar groped for the words that could explain their feeling of loss. A friend of hers said, with a soft, sad voice, that what we're losing is what we long for: the old idea of being cultivated. "She had this complex, colorful mind, she loved a turn of phrase. She didn't grow up in front of the TV set, but reading the classics and thinking about them and having thoughts about history. Oh," he said, "we're losing her kind...
...exactly what attracts Coca-Cola and other consumer firms to teens in the first place. American adolescents last year spent as much as $89 billion on the latest trends in food, clothing, videos, music and, of course, soda; teens spent more than $3 billion of their own money on soft drinks alone. Yet America's 27.8 million teenagers are merely the vanguard of a global 12-to-20 market that numbers nearly 1 billion youths. Moreover, this mass of teens, particularly in the developing nations of Asia and Latin America, are far more influenced by U.S. products and popular culture...
Even though Coca-Cola's soft drinks outsell those of its main rival, Pepsi, by more than 2 to 1 around the globe and Coke is the most popular single drink with teenagers, the company still wants to beef up its presence in carbonated drinks aimed specifically at teens. Pepsi's Mountain Dew, the most popular such beverage, owns 3.5% of the U.S. soft-drink market, compared with just 0.3% for Coke's citrus counterpart, Mello Yello. "Coke is trying to take it all," says Larry Jabbonsky, editor of the trade journal Beverage World. "Traditionally, Coca-Cola and Pepsi have...