Word: soft
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Dates: during 1990-1999
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Mandela may lack the rousing, bred-in-the-pulpit style of black orators like King or Jesse Jackson. His soft-spoken manner and unflappable dignity bespeak his background as a lawyer, a single-minded political organizer and a longtime prisoner still blinking a bit in the spotlight. But Mandela's magnetism is palpable, the consequence of his endurance and determination in the fight against South Africa's white-minority government. He fires the pride of African Americans and touches a deep desire in the psyche of Americans both black and white for a leader who might rekindle the biracial coalition...
There is no way to avoid hard choices. The U.S. will have to recognize that no society can have it all at all times -- unfettered harvesting of natural resources, full employment and a healthy and rich environment. The soft hoot of the owl, an ancient symbol of wisdom and foresight, beckons us to resolve both its future...
...would children resist their craving for Chicken McNuggets? In a word: polystyrene. Environmentally conscious youngsters are up in arms about the soft plastic used to make disposable soft-drink cups, hamburger boxes and other lightweight thermal containers. The material is nonbiodegradable and can give off toxic fumes when burned. The food industry uses more than 1 billion lbs. of the material every year to pack its products. McDonald's (1989 sales: $17 billion) is the world's largest single consumer. Each day 22 million customers buy food in 11,000 of its outlets in 52 countries. An estimated...
Publisher Klingensmith says E.W. has already met its circulation target of 600,000 readers and that its average of 20 advertising pages an issue is "extraordinary" for a new magazine, especially one born in a soft economy. Two key tests of the magazine's viability, industry observers believe, will be renewal rates of short-term subscriptions and the response to new mailings of subscription offers...
...pure gambling game only in the very short run. Beyond the quirk of a single hand, skill takes over and twirls its mustache. The trouble is that a single hand can run you out of town. Last year's winner, Phil Hellmuth Jr., 24, a tall, weedy youth whose soft face projects an unsettling expression of sweet decay, jukes and twitches to the music of his Walkman. He piles up a fortress of chips, then watches it disintegrate. The last of it backs two nines. He pulls a third nine, but his opponent gets a third queen. Television crews have...