Word: soft
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Dates: during 1990-1999
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...will be decided, however, by Republican primary voters, who are inclined to care more about cutting taxes or preventing abortions than they do about banning soft money or saving the Kosovar Albanians. And that may be a problem for McCain. Asked what he learned from Bob Dole's failed campaign in 1996, in which Dole listlessly touted a 15% across-the-board income-tax cut, McCain replies, "If you don't believe in it, don't say it. And if you do believe in it, say it with some passion." And sure enough, when McCain talks about the "corruption" caused...
...Soft Science...
That makes Enrico bristle. "Anyone who thinks we've reduced our commitment to the soft-drink business simply isn't getting the message," he says. Enrico warned his top managers in a recent strategy session not to think things at PepsiCo are going to be predictable. And deep down, Pepsi's cola warriors may never lose their thirst for battle. "We are going to take back what is rightfully ours," says Nooyi, the strategist. Let the games begin again...
...this means that Gore will soft-pedal his signature cause, climate change, for the next 1 1/2 years, that's bad for the earth and unworthy of a politician who has a record for being principled and decisive. With jobs plentiful and the economy strong, there never will be a better time to be aggressive. True, the environmental community must do more to build grass-roots support, but who is Al Gore if not the country's leading environmentalist? If the environment is ever to be civilization's "central organizing principle," surely it should be the central focus of Gore...
...Yasser Arafat. "A wave of protests on this issue would give Arafat an opportunity to rally his own supporters, who've had to accept some backing down over the promise to declare a Palestinian state on May 4," says Beyer. On the other hand, the reason for Arafat's soft-pedaling the statehood issue has been a desire to avoid stampeding Israeli voters to the right. "Clearly, Arafat wants to do whatever he can to ensure Netanyahu's defeat at the polls," says Beyer...