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Word: soft (lookup in dictionary) (lookup stats)
Dates: during 2000-2009
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Usage:

...good enough for Geithner, who may have the most at stake. He survived the terrible start of his tenure at Treasury and managed to lead the Administration's efforts to stabilize the markets under constant attack. But he continues to struggle with the impression that he is soft on Wall Street, having come from the New York Fed (and having played a part in the crisis dealings with Lehman Brothers and AIG last fall), which is considered more sympathetic to the financial industry than some Washington overseers. To truly succeed as Treasury Secretary, insiders say, Geithner needs to show...

Author: /time Magazine | Title: Geithner vs. the Regulators: A Time for Swearing | 8/6/2009 | See Source »

Although the nonalcoholic sector has made merry for the past five years, future growth is far from guaranteed. The recession could force cash-strapped sippers to turn to cheaper soft drinks. (A can of Coke costs about two-thirds of a bottle of alcohol-free beer.) And despite the improvements in taste, it's unlikely that beer connoisseurs like Evans will ever become fans. "You need the roundness and fullness that alcohol brings to a beer to hold [all the flavors] together," he says...

Author: /time Magazine | Title: A Lighter Brew: Nonalcoholic Beer | 8/3/2009 | See Source »

Handwriting has never been a static art. The Puritans simplified what they considered hedonistically elaborate letters. Nineteenth century America fell in love with loopy, rhythmic Spencerian script (think Coca-Cola: the soft-drink behemoth's logo is nothing more than a company bookkeeper's handiwork), but the early 20th century favored the stripped-down, practical style touted in 1894's Palmer Guide to Business Writing...

Author: /time Magazine | Title: Mourning the Death of Handwriting | 8/3/2009 | See Source »

Although the Ghost is being marketed as a downsized luxury car, a Rolls-Royce is still a Rolls-Royce. The new model is chock-full of exquisite details, from its soft leather seats to the wood-veneer finish of its Art Deco-inspired dashboard. The Ghost also boasts a 6.6-L V12 engine capable of top speeds of 155 m.p.h., but it still promises to provide a silky-smooth, ultra-quiet ride. (See the most important cars of all time...

Author: /time Magazine | Title: Rolls-Royce Unveils a Recession-Ready Limousine | 7/27/2009 | See Source »

...There were people looking for more immediate change, but that was not going to happen. One of the subtler questions facing us is: how do you have national healing without retribution? How do you do that? Each country has its own experience, but we were trying to craft a soft-landing for this crisis. We do not ignore the cries of the victims, but at the same time we do not punish the perpetrators. That's the balance we are trying to manage. And these are hard choices, you have to navigate through conflicting positions, but we were not going...

Author: /time Magazine | Title: Q&A with Morgan Tsvangirai | 7/23/2009 | See Source »

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