Word: soft
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...SONTHI: With 99% of the population down south, we are trying to instill a sense of patriotism, a love of country and of monarch. The remaining 1% are the perpetrators. Our troops are seeking out these groups; we will try to bring them in using a political approach, a soft approach. But if that fails, then we will use another...
Bamboo in Your Pants As a crop, bamboo is both flood- and drought-resistant and fast growing. As a fabric, it's naturally antimicrobial, making for soft, nonstinky workout gear. Designer Carol Young uses it to make denim trousers...
Beanie Babies Soy textiles are made from the dregs left over from producing soybean oil and tofu. From those humble beginnings come high-end silky tops, dresses and especially soft baby clothes and blankets...
...seasons past. For spring the "it" shade is no shade at all?or a total whiteout. Designers like Ralph Lauren whitewashed their runways with head-to-toe looks evoking a sojourn in a tropical climate. Even accessories, like Chanel's white-hot ceramic J12 watch and Hermès' new soft, foldable Kelly bag, are getting the bleach treatment. If the upkeep of a crisp white wardrobe becomes an issue, there's always the home-décor route. B&B Italia's Tufty-Time leather sofa and trendy Belgium-based Studio Job's ornate porcelain plates will instantly freshen...
...from the soft-spoken, muesli movements of the past, the migration toward austerity has the deep rumblings of a widespread shift in thought, complete with a sense of mission and hope last felt in the 1960s: motivated, demographically powerful twentysomethings, who came of age shopping at Apple and Whole Foods Market and driving a Prius, expect the companies behind their brands to be nothing less than responsible. Aware thirtysomethings, who are cash rich and credit savvy, are determined to vote with their dollars. And consumers in general, according to a recent Future Laboratory report, "are becoming ... civically motivated in their...