Word: soft
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...first is data analysis versus people motivation. While Wagoner said that data crunching is extremely important, the “soft side” of motivating workers sometimes will mean the success or failure of a company...
...bland advice as "Choose two to three servings of lean meats" and "Moderate your intake of sugars" rather than a clear "Eat less" message. "If you're dealing with obesity, people have to eat less," Nestle insists. "I'm all for activity, but if one of those 20-oz. soft drinks is 275 calories, that's 2 3/4 miles of walking to get rid of those calories right there. People can't easily do that. People have to eat less, and nobody wants to talk about that...
...junk foods or soda? A big tax, like that on cigarettes, would not be palatable, but Brownell believes a small tax could go a long way toward funding anti-obesity campaigns on TV and in schools. Some 18 states, he notes, already place tiny taxes on soft drinks or junk food. Arkansas raises about $40 million a year from a soft-drink tax of about 2 a can. Nationally, he says, "we could raise $1.5 billion from a penny-a-can tax on soft drinks. With $1.5 billion, we could create a 'nutrition Superfund' to clean up the toxic environment...
...Soft-drink makers and the corn growers whose products sweeten them will mightily resist anything that threatens to come between them and their consumers. But the nutrition activists believe that the wind may be shifting their way. "The soda-pop industry is more powerful than we are," Jacobson says. "But the obesity epidemic has a power of its own." --By Eric Roston
...food industry, like any other, must grow to stay in business. One way it does so is by promoting unhealthy foods, particularly to children. Each year kids see more than 10,000 food ads on TV alone, almost all for items like soft drinks, fast foods and sugared cereals. In the same year that the government spent $2 million on its main nutrition-education program, McDonald's spent $500 million on its We Love to See You Smile campaign. It can be no surprise that teenagers consume nearly twice as much soda as milk (the reverse was true 20 years...